Microsoft Wins Three Retailing, Merchandising Awards
Reflect Effectiveness of Efforts to Support Distribution Channel for Software
LAS VEGAS – Jan. 5, 1996 – Recognized for its efforts to assist the broad range of retailers that sell Microsoft®
products to end users, Microsoft Corp. has recently received three awards that highlight the company’s programs in retail merchandising and support.
The most recent award will be presented here this evening during the Winter Consumer Electronics Show. Computer Retail News, a leading trade publication for computer software and hardware retailers, will present Microsoft with its Top Shelf Hall of Fame award. This new award, first presented this year, reflects Microsoft’s long-standing achievements in supporting the retail distribution channel for personal computer software. The Hall of Fame award will be presented to Steve Schiro, vice president of the end-user customer unit at Microsoft, at a dinner sponsored by Computer Retail News.
Microsoft’s innovative new merchandising and display programs were recently recognized in two other competitions. The prestigious International Store Interiors Design Competition,
co-sponsored by Visual Merchandising & Store Design magazine, presented Microsoft with a first-place award in the category of
“new or totally renovated shop within a department store.”
This award was given for the Microsoft Concept Shop, a store-within-a-store design currently being tested in several retail outlets throughout the United States.
In addition, the graphic elements of the Microsoft merchandising program – the signs and logos that identify the various floor and wall elements – were recognized recently by the Columbus Society of Communicating Arts in Columbus, Ohio. Microsoft was awarded first prize for brand-level graphics in the society’s annual design competition.
“It’s gratifying to receive all of these awards,”
said Schiro,
“because what they really represent is recognition by the retail channel and channel-oriented publications that our ongoing efforts to be the best possible vendor partner for the retail distribution channel are working. Our goal has been to develop channel support and merchandising programs that are truly effective for retailers, and these awards reflect that.”
Founded in 1975, Microsoft (NASDAQ
“MSFT”
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
Microsoft is either a registered trademark or a trademark of Microsoft Corp. in the United States and/or other countries.
