REDMOND, WA, Oct. 29, 1996 — In a
“photo finish,”
Bill Clinton was the clear winner on Tuesday, Oct. 29, when 5,497 people cast their ballots one week early in an unprecedented presidential poll.
Traditional telephone polling was cast aside in favor of PCs, digital cameras and the latest color printers all linked by Microsoft® Picture It!
™
, fun and innovative personal imaging software. Teams of specially trained pollsters spent the day staked out in six major cities – Chicago, Los Angeles, New York, Francisco, Seattle and Washington, D.C. – prepared to predict who’ll occupy the White House for the next four years.
High-tech voting booths were constructed to accommodate this state-of-the-art polling process. Each voter posed for a photo, taken by a digital camera, which was then instantly transformed into a one-of-a-kind campaign button featuring the voter beside his or her preferred candidate for president. At the end of the day, the winner of the poll was the San candidate with whom most participants wanted to appear.
Results in each city are as follows:
”
It’s amazing how easy it was to create the picture of me and Clinton . Now I can tell people I have friends in high places!”
said a Seattle resident.
“I can’t wait to try it out with my vacation photos.”
The software used, Microsoft Picture It!, is currently available in stores nationwide. Picture It! lets users easily fix their photos and make great stuff with them like personalized collages, cards, calendars and more. It’s fun, easy and affordable and requires nothing more than a typical home PC.
Consumers can share their pictures with friends and family as actual photographs or as perfect-quality prints from a home color printer. Consumers can also share their pictures as digital images in slide shows by posting them to Web sites or sending them to anyone who has an e-mail address anywhere in the world. Microsoft Picture It! retails for approximately $79.95. Customers can call (800) 426-9400 for specific store locations in their area where Picture It! is available.
Founded in 1975, Microsoft (NASDAQ
“MSFT”
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
Microsoft and Picture It! are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
For online product information:
http://www.microsoft.com/pictureit/
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass/ on Microsoft’s corporate information pages.
