REDMOND, Wash., Oct. 7, 1998 — The MSN
™HomeAdvisor™ online real estate service, the first comprehensive guide to finding homes and loans on the Web, today announced expanded distribution and tighter integration throughout the MSN network of Internet products and services. As the featured real estate site for Microsoft and MSN, HomeAdvisor has been newly integrated into the MSN network of Internet services ( http://MSN.com/ ), which makes it easier for consumers to keep in touch, stay informed and get more done online.
This announcement further expands the category-leading reach of HomeAdvisor throughout the Internet, following deals with Yahoo! Inc., GeoCities, Infoseek Corp. and others over the past two months. HomeAdvisor is now distributed among eight of the leading Internet sites.
“Our category-leading distribution, combined with innovative programs such as BrokerFirst, provides real estate brokers on HomeAdvisor with an unprecedented opportunity to market their products and services to online home buyers everywhere,”
said Ian Morris, group product manager for HomeAdvisor at Microsoft.
“Our deep integration with MSN will give our listings providers the highest level of exposure available anywhere, making HomeAdvisor an invaluable service, helping Realtors sell more homes faster.”
Existing HomeAdvisor-affiliated real estate brokers and mortgage lenders are already seeing new leads and successful sales as a result of their participation with Microsoft.
“Our relationship with HomeAdvisor has led to more leads for our agents and higher traffic to our Web site,”
said Barbara Corcoran, president of The Corcoran Group.
“Microsoft has used its technical expertise and resources to build a powerful consumer real estate site that is bringing lots of customers to our properties. HomeAdvisor is fast becoming an integral part of our success.”
About HomeAdvisor
HomeAdvisor is the Internet’s complete guide for finding homes and loans, combining Microsoft® technology with services and expertise from some of the most trusted names in the real estate industry. It empowers consumers through every step of the home-buying process and is the first Internet site to fully integrate content and services such as neighborhood, crime and school statistics with homes, loans, editorial content and expert advice. Part of the MSN network of Internet products and services, HomeAdvisor launched in July 1998 and is free on the World Wide Web at http://www.homeadvisor.com/ (connect-time charges may apply).
About MSN
MSN is the network of Internet services from Microsoft that helps people better organize the Web around what’s important to them. The network of MSN services, located on the Web at MSN.com ( http://MSN.com/ ), helps people easily stay in touch with friends and colleagues, make smart and secure purchasing decisions, and get more done. MSN offers award-winning e-mail functionality; personal communications services; customizable access to news; popular sites for
travel, investing, automotive services, shopping and more; an online community; a Web search engine and directories; and top-rated Internet access.
About Microsoft
Founded in 1975, Microsoft (Nasdaq
“MSFT”
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
Microsoft, MSN, HomeAdvisor, CarPoint, Expedia and Sidewalk are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
Other product and company names herein may be trademarks of their respective owners.
