REDMOND, Wash., June 3, 2003 — Microsoft Corp. today announced an alliance with the Real Estate Educators Association (REEA), the industry’s leading educational organization. Each year, more than 300,000 real estate professionals attend courses offered by REEA members. Realtors will benefit from the alliance by learning more about how to easily create high-quality marketing materials, using the Microsoft®
Publisher 2002 business desktop publishing program.
REEA members include more than 1,700 real estate school owners and educators, authors, trainers, speakers and Realtor boards.
As part of its Diamond Level sponsorship of REEA, Microsoft will make available thousands of free* 30-day trial Publisher 2002 CDs to real estate professionals who attend various REEA courses. In addition, Microsoft will work with REEA to learn more about how it can help real estate educators integrate information about Publisher into technology and marketing courses at member schools, which in turn will help real estate professionals make the most of their property and personal marketing materials. With the Publisher 2002 trial CD real estate professionals can begin creating professional-quality color brochures, postcards, property fliers, business cards and personal-promotion materials.
The free trial CD offer is available to all other real estate professionals as well, at http://www.microsoft.com/publisher/realty/ .
“By aligning Microsoft Publisher 2002 with REAA, Microsoft is helping industry professionals learn more about how easy it is to produce effective marketing materials to enhance their image, gain a competitive edge and attract new customers,”
said Katie Jordan, senior product manager for Microsoft Publisher at Microsoft.
REEA President Richard T. Fryer said word of the alliance already is creating a buzz throughout the association.
“The members I’ve had the chance to speak with to date have all expressed excitement at the prospect of using Publisher,”
he said.
“Plus, we’re looking forward to Microsoft’s participation in REEA’s upcoming national conference.”
The annual event takes place June 22–25 in Philadelphia. Jordan said Microsoft will demonstrate Publisher 2002 and preview Microsoft Office Publisher 2003 to show how Publisher can make realty marketing easier, and will connect with REEA members to learn how Microsoft can help them integrate training on how to use Publisher into existing courses.
Using Microsoft Publisher 2002, real estate professionals can create a full complement of materials tailored specifically to reflect their specialties and to appeal to their market niche and potential customers. Because Microsoft Publisher 2002 looks and works like familiar Microsoft Office programs, real estate professionals can quickly produce materials that help them and their respective companies stand out.
Microsoft has earned praise from Realtor Magazine Online, which noted:
“Publisher 2002 boasts the combination of ease of use and sophisticated features, which make it a ready solution for the range of documents you’ll use to promote your listings, yourself and your company.”
Founded in 1975, Microsoft (Nasdaq
“MSFT”
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
* The 30-day trial CD is free until June 30, 2003, or while supplies last, in the 50 United States, the District of Columbia and Canada. It includes free standard ground shipping and handling. Internet service provider fees and connect-time charges may apply. To order the Microsoft Publisher 2002 30-day trial CD free, visit http://www.microsoft.com/publisher/realty/ . The Publisher 2002 30-day trial includes a fully functional version of Publisher 2002 on CD.
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