Samsung Licenses Microsoft Technology for Wireless Digital Photo Frame

REDMOND, Wash., and IRVINE, Calif. — Dec. 12, 2007 — Samsung Electronics America Inc., a subsidiary of Samsung Electronics Corporation, today announced the release of its new 8” Digital Photo Frame SPF-83V, based on technology developed by Microsoft Research, in time for the holiday season. With this innovative addition to their photo frame lineup, customers can enjoy photos wirelessly in their home and display photos from sharing sites such as Windows Live Spaces or from personal collections on their PC.



Front view of 8” Samsung SPF-83V digital photo frame.

The frame works with the Windows Live Photo Gallery, which makes sharing photos with friends and family easy. Users can organize and upload individual photos or albums from their PC to Windows Live Spaces and the photos are ready for display on the frame.

Along with the technology licensed from Microsoft Research, the Samsung frame communicates with Windows Media Player and open standards such as RSS. The product is a result of a long-standing collaboration between Microsoft Corp. and Samsung Electronics, including a patent cross-licensing agreement signed by the two companies in April 2007.

“Offering our customers next-generation products that bring them closer to family and friends is important to us,” said Christopher Franey, vice president of Commercial Sales and Marketing at Samsung Electronics America, Information Technology Division. “Our latest digital photo frames, based on cutting-edge technology from the Microsoft Research labs, are easy to use and are one of the few offerings in the marketplace that offer a ‘network’ approach to digital photo sharing. This is a great example of our ongoing collaboration with Microsoft, and we are confident that the resulting product will be received extremely well.”

“Working with industry leaders such as Samsung to allow them to deploy Microsoft’s innovative technologies and bring great products and services to customers more rapidly is what our intellectual property licensing efforts are all about,” said Louis Carbonneau, general manager of Intellectual Property Licensing at Microsoft. “This is just one example of how our dedication to open innovation can lead to greater collaboration between two technology industry leaders and to great products — right in time for the holidays.”



Side view of 8” Samsung SPF-83V digital photo frame.

More information about the full offering of Samsung digital photo frames can be found at http://www.samsung.com.

About Samsung Electronics America Information Technology Division

Samsung’s Information Technology Division (ITD) markets a complete line of award-winning LCD Monitor products, including professional large format LCD and Plasma displays. ITD also markets an award-winning line of color and monochrome laser printers and multifunction devices, video security systems and the family of Samsung Q1 Ultra-Mobile Personal Computers (UMPC). Samsung ITD is committed to supporting the needs of its channel partners in the professional, commercial, corporate, and SOHO markets. Based in Irvine, California, ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). The SEA organization oversees the North American operations of Samsung including Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc. and Samsung Electronics Mexico, Inc. Please visit www.samsung.com for more information or call 1-800-SAMSUNG for more information.

About Samsung

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business, and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

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