REDMOND, Wash. — Jan. 1, 2008
Who:
MSN Health & Fitness and NBC’s “The Biggest Loser” today announced “The Biggest Loser” Million Pound Match-Up, a challenge to America to lose 1 million pounds during the course of the show “The Biggest Loser: Couples.”
What:
From Jan. 1 to March 11, 2008, Americans will have the opportunity to register with a workout partner on BiggestLoser.msn.com and compete in “The Biggest Loser” Million Pound Match-Up, inspired by NBC’s “The Biggest Loser: Couples.” Participants will be able to test their fitness knowledge and receive expert fitness advice from “The Biggest Loser” trainers Bob Harper and Jillian Michaels as well as from MSN Health & Fitness experts, and will have the chance to win daily prizes. Using Windows Live Spaces, participants can document their weight loss journey, connect with other participants in their area and help support each other in a virtual community. The top five teams will win a trip to Los Angeles for NBC’s “The Biggest Loser: Couples” finale, and the winning team will get a luxury fitness trip for two and a personal trainer for a year.
Why:
To help inspire and motivate Americans, MSN Health & Fitness is teaming up with NBC’s “The Biggest Loser” to launch “The Biggest Loser” Million Pound Match-Up to help provide a setting where Americans can join with a partner to lose weight and have fun while they do it.
Where:
Participants can visit http://biggestloser.msn.com to review full rules and details and sign up for the sweepstakes. Representatives of MSN and “The Biggest Loser” will be touring five cities— Chicago, Houston, Miami, Wichita, Kan., and Mesa, Ariz. — to help raise awareness of obesity in the United States, promote the sweepstakes and encourage Americans to participate.
About MSN and Windows Live
MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. Windows Live, a set of personal Internet services and software, is designed to bring together in one place all the relationships, information and interests people care about most, with enhanced safety and security features across their PC, devices and the Web. MSN and Windows Live are offered alongside each other as complementary services. Some Windows Live services entered an early beta phase on Nov. 1, 2005; these and future beta updates can be found at http://ideas.live.com. Windows Live is available at http://www.live.com. MSN is located on the Web at http://www.msn.com. MSN worldwide sites are located at http://www.msn.com/worldwide.ashx.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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