Xbox 360 and EA Bring Beloved HASBRO FAMILY GAME NIGHT to Next Generation of Players

REDMOND, Wash. — March 17, 2009 — Watch out, Junior. Now your cousin in Boston can sink your Battleship in Phoenix. The HASBRO FAMILY GAME NIGHT destination from Electronic Arts Inc. (Nasdaq “ERTS”) launches Wednesday on Xbox LIVE, the premier gaming and entertainment network.

Starting Wednesday, players can download digital versions of some of the world’s most beloved family-friendly board games: SCRABBLE, CONNECT 4, BATTLESHIPand YAHTZEE. Through Xbox LIVE, fans can then play these cherished games with friends and family members1 seated nearby on the couch or across the globe.2 BOGGLE, SORRY! and SORRY! Sliders will also launch on Xbox LIVE Arcade in the coming months.

The HASBRO FAMILY GAME NIGHT destination is one of many ways Xbox 360 is bringing families more fun and entertainment at a greater value than ever before. Xbox 360 puts the entertainment you love all in one place. Want to host a family movie night any time? Download or instantly watch one of the 30,000 movies and TV shows on Xbox LIVE.3 Looking for a new twist on game night? Pick up one of the more than 200 family-friendly games that get everyone playing together on Xbox 360.

“Hasbro defined the original family game night,” said Scott Austin, director of digitally distributed games at Microsoft. “Today, Xbox 360 is introducing a new generation of game players to the next generation of family game night through Xbox LIVE Arcade. Families can now connect and play across the globe in addition to across the coffee table.”

The HASBRO FAMILY GAME NIGHT lineup takes full advantage of the latest features and innovations on Xbox LIVE. Play as your own custom avatar and use voice chat to declare, “I win!” in real time to friends and family around the world. You can show off your mad word skills, increase your Gamerscore, earn Achievements when you connect four in a row and compete for a top spot on the Xbox LIVE Arcade leader boards.

To ensure family game night is always family-friendly, Xbox 360 also offers robust and easy-to-use parental controls called Family Settings for both online and offline use. Family Settings help parents manage kids’ online interactions over Xbox LIVE, the types of games, movies and TV shows they have access to, and the amount of time they can spend on the console.

Delivering on Xbox LIVE Arcade’s commitment to create quality games at the best value, the games included in HASBRO FAMILY GAME NIGHT are priced individually at 800 Microsoft Points and can be purchased directly through Xbox LIVE Arcade. All games are rated “E” for Everyone. More information can be found at http://www.xbox.com/en-US/games/h/hasbrofamilygamenightxbla/.

About Xbox 360

Xbox 360 is a premier video game and entertainment system. It is home to the best and broadest games plus more standard and high-definition movies and TV shows on demand than any other device connected to the TV. The digital center of the living room, Xbox 360 blends unbeatable content, including personal pictures and music, with a unified online social network to create a limitless entertainment experience that can be shared at home or across the globe. More information can be found online at http://www.xbox.com/xbox360.

About Xbox LIVE

Xbox LIVE connects more than 17 million members across 26 countries to each other and the entertainment they love. Home of more entertainment from one remote than can be found from any device connected to the television, Xbox LIVE is also a unified online social network bringing friends together, no matter where they are — in the living room or across the world. More information and Xbox LIVE membership can be found online at http://www.xbox.com/en-us/live.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

1 Xbox LIVE Gold membership required for online multiplayer play.

2
SCRABBLE is available in the U.S. and Canada only.

3 TV shows and movies are not available in all countries.

EA is a trademark or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Hasbro Family Game Night and all related characters are trademarks of Hasbro and are used with permission.

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