Vodafone First to Bring New Exclusive Windows Phone From LG to European Consumers

  • The LG GM750 next-generation Smartphone is easy and engaging to use, and helps you get more out of your life.

  • With Vodafone high-speed mobile services and LG S-Class user-interface, features and phone design, the GM750 Windows phone packs smart, easy-to-use features into a small, sleek form.

  • Available exclusively in an initial seven countries from Oct. 6.

LONDON, and REDMOND, Wash. — Sept. 3, 2009 — Vodafone and LG Electronics today announced the launch of the LG GM750, a new Windows® phone based on Windows Mobile 6.5 available Oct. 6. Fully loaded with fun, easy-to-use features and services that help people take control of their lives thanks to fast Internet browsing, access to personal and work e-mail accounts, and calendar synchronization, the GM750 packs a lot into its sleek, slim form.

With LG’s S-Class user-interface, and fast Internet browsing via Vodafone’s high-speed mobile broadband network or Wi-Fi, information is always at the user’s fingertips. Its large 3-inch full touch screen makes it easy to navigate while browsing the Internet, writing text messages and memos, or getting directions with its in-built GPS navigation function.

The intuitive user interface on Windows Mobile 6.5 is easily customizable so Vodafone customers can personalize their phone to their own particular style. Using third-party applications, customers can change the look and feel with a personal background or designer themes and personalize the home screen so the information they need, such as weather reports, the latest traffic information or stock prices, is always easy to find. Microsoft Exchange ActiveSync e-mail ensures you never need miss an e-mail again, be it from your personal or work account. As one of a new generation of Windows phones, the GM750 Smartphone is poised to take advantage of future Vodafone services.

In addition to Internet and e-mail connectivity, consumers will be able to download applications directly to their phone via Windows Marketplace for Mobile, automatically back up and synch photos, music and texts to their PC using the free My Phone service, plus use Windows Live to check Hotmail or IM with friends on the PC or Xbox video game system. With a 5-megapixel camera as well, with the GM750 customers will have all the tools, features and widgets they’ll need to get the most fun from life, and never miss or forget a special moment.

“We’re excited to be bringing a new Windows phone with Vodafone high-speed mobile services to our customers through the exclusive LG GM750 Smartphone,” said Patrick Chomet, group global director of Terminals for Vodafone. “This stylish, touch-screen Smartphone will have great appeal to both consumer and business customers, and ensures Vodafone delivers on its promise to constantly bring customers new services and greater choice.”

“A significant group of consumers demand mobile phones with the most advanced features and services to help them do their job and stay in contact with friends and family on one easy-to-use device. They need the technology and services to access e-mail, the Internet and the ability to download widgets, applications and fun tools without complexity,” said Harrison Lee, senior vice president Europe at LG Electronics Mobile. “The combination of Vodafone’s services, Windows Mobile 6.5 platform and our S-Class UI, technology and design expertise, makes the GM750 the mobile package consumers with busy lives have been waiting for.”

“Vodafone, LG and Microsoft share a focus on delivering great customer experiences, and the LG GM750 is powerful example of how customers benefit when industry leaders rally around a common goal,” said Todd Peters, corporate vice president, Microsoft Corp. “This new Windows phone benefits from our work with LG to deeply integrate the phone’s software and hardware as well as our continued work with Vodafone to make Windows phones broadly available on Vodafone’s high-speed network.”

The LG GM750 will be available in stores initially in seven countries: Germany, Greece, Italy, Netherlands, Spain and the UK and also in France through SFR, with further countries following soon after.

About Vodafone

Vodafone is the world’s leading international mobile communications group with approximately 315 million proportionate customers as at 30 June 2009. Vodafone currently has equity interests in 31 countries across five continents and around 40 partner networks worldwide. For more information, please visit www.vodafone.com

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD44.7 billion, LG is comprised of five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is the world’s leading producer of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner and a Technology Partner of Formula One™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Mobile Communications Company

LG Electronics Mobile Communications Company is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

For more information, press only:

Media Relations, Vodafone Group, +44 (0) 1635 664444, groupmediarelations@vodafone.com

Rapid Response Team, Waggener Edstrom Worldwide, (503) 443-7070, rrt@waggeneredstrom.com

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