Project Detroit: Reimagining an American Classic

REDMOND, Wash. – March 21, 2012 – Microsoft today officially unveiled codename “Project Detroit,” a concept car created to inspire developers to think about building apps and automotive technologies of the future. Connected-device scenarios featured in the car incorporate Kinect for Xbox 360, Xbox 360, Windows 8, Windows Phone, Windows Azure, Bing, Ford Sync and more.

To create Project Detroit, a 2012 Ford Mustang with a 1967 fastback body, Microsoft teamed up with Ryan Friedlinghaus, an award-winning automotive designer based in Corona, Calif., and star of the Discovery Channel’s Velocity network reality TV series “Inside West Coast Customs.” This Sunday, March 25 at 6 p.m. PDT (9 p.m. EDT), the show will feature Project Detroit, so tune in and set your DVRs.

With open-source code from Project Detroit, developers can do more than just imagine the possibilities – they can start building them.