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Sadam’s Story: Aim for the sky and reach the moon


Sadam Ahmed was two and a half the last time he saw a tree, or looked at the sky. Then darkness. But he still aims for the moon. Born into a refugee camp in Somalia, Sadam was dealt a difficult hand from day one. His world was scarred by violence … Read more »

Engaging fashionistas and the power of analytics

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New breakthroughs in technology can often present innovative new ways for organisations to learn more about their target audience. Such was the case for South Australian Tourism Commission (SATC), which recently discovered the benefits of data analytics, and how it can help shape its calendar of events. Step forward one … Read more »