With the Continuum feature that transforms the first Windows 10 flagship phones into a PC
Hong Kong, November 26, 2015 – Microsoft Hong Kong today announced the retail availability of Lumia 950 XL and Lumia 950 starting from November 27. The newest flagship devices to join the Lumia portfolio and the first to ship with Windows 10, the Lumia 950 XL and Lumia 950 deliver a familiar and consistent experience that extends across your Windows devices, including innovative features like Windows Hello beta for Lumia and Continuum for phones. Combined with stunning HD displays, new PureView cameras with 20 megapixel sensors and triple LED natural flash that shoots 4K video, as well as the latest in processing power, Lumia 950 XL and Lumia 950 represent the best innovations from Microsoft. With approximately 17 million mobile subscribers and a penetration rate as high as 229.1%[1] in Hong Kong, the two new flagships are set to enhance productivity and the flexibility to switch easily between work and play. Customers can buy the Lumia 950 XL and Lumia 950 for HK$5,988 and HK$5,388 respectively at Microsoft Online Store and authorized retailers including Broadway, Fortress, Suning and csl (in no particular order), etc.
“Currently, 96% of Asia Millennials already own a smartphone. Among them, 82% also own a laptop, 52% a desktop and 44% a tablet[2],” said Chester Wong, Director of Consumer Channels, Microsoft Hong Kong. “These ownership data are clear that they will want to move their data flexibly across devices whenever necessary. That said, Lumia 950 XL and Lumia 950 are the perfect partners for people like millennials and mobile professionals who want a premium phone that can work like a PC with their Windows 10 devices.”
“We are very excited to launch the Lumia 950 XL and Lumia 950 in Hong Kong. As our first Windows 10 flagship phones, they are designed for people who want the most productive smartphones running the most productive operating system,” said Sancho Chak, MMDS Channel Sales Lead, Microsoft Hong Kong. “With full Windows 10 and features like Continuum for phone, it’s now easier than ever to do more from your phone whether you’re in the office, at home or on the road. We look forward to bringing the consistent experience of Windows 10 across all devices to our customers and enable them to achieve more whenever, wherever.”
Lumia 950 XL and Lumia 950: Premium and Capable Handsets
- Lumia 950 XL and Lumia 950 are the first Lumia phones to come pre-loaded with Windows 10 – delivering on Microsoft’s promise of one familiar and consistent experience that transitions seamlessly across Windows devices from key apps like Office built-in to access to all your files via OneDrive and the cloud.
- Both Lumia 950 XL and Lumia 950 feature Continuum for phones, enhanced by the optional Microsoft Display Dock accessory sold separately for HK$888. This Windows 10 feature allows people to use their phone like a PC by connecting it to a monitor and transforming it for larger-screen entertainment, or adding a keyboard and mouse to work like a PC with Windows 10 apps like Microsoft Office, while simultaneously taking calls or performing other tasks.
- As the latest premium handsets, these phones boast superior performance. Both devices feature a Quad HD AMOLED display featuring up to 518ppi and 564ppi, which means photos, videos and even simple reading show up well, even in sunlight.
- And Microsoft’s PureView technology is built into both Lumia 950 XL and Lumia 950 cameras, boasting a 20MP sensor and triple LED natural flash. The camera captures the perfect image, even in the most challenging conditions, and those photos can be automatically synced across all Windows 10 devices with the Windows Photo app and shared easily with friends and family.
- Windows Hello Beta is an exciting innovation for Lumia that uses biometric information to provide an incredibly personal way to unlock the new Lumia 950 XL and Lumia 950. After pressing the power button, Windows Hello Beta for Lumia uses the infra-red authentication camera to focus on your iris to securely unlock the devices.
- To make this all possible, both phones also have the latest-generation Qualcomm® Snapdragon™ processors to get these things done faster.
Availability and Special Offer
Both the Lumia 950 XL and Lumia 950 will be available in matte black and matte white. The Lumia 950 XL will be available starting November 27 while the Lumia 950 is expected to arrive on December 11 − making them perfect gifts for the festive Christmas season. Customers can purchase the Lumia 950 XL and Lumia 950 at authorized retailers in Hong Kong for HK$5,988 and HK$5,388 respectively.
To celebrate the launch of the flagship device Lumia 950 XL, customers will receive a complimentary Microsoft Universal Foldable Keyboard priced at HK$789 upon purchase of a Lumia 950 XL. Available while stock lasts!
Please click here for download Lumia 950 XL fact sheet.
Please click here for download Lumia 950 fact sheet.
[1] Key Communications Statistics, Office of the Communications Authority, August 2015.
[2] The Asia Millennial Digital Viewpoint is an online survey was conducted in conjunction with YouGov in the following markets with 1200 youths under the age of 25: Australia, Malaysia, Singapore, Indonesia, Thailand, the Philippines, Vietnam, Japan, Korea, China, Japan, India, Hong Kong and Taiwan.
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About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Hong Kong was established in 1991.
For further information, press only:
Microsoft
Jocelyn Cheung
Tel: +852 2804-4437
Email: [email protected]
Hill+Knowlton Strategies for Microsoft
Oliver Kan
Tel: +852 2894 6273
Email: [email protected]
Leo Yau
Tel: (852) 2894 6357
Email: [email protected]
