Lumia 550 Now Available in Hong Kong

Microsoft’s most affordable 4G LTE smartphone with Windows 10

 

Hong Kong, December 16, 2015 – Microsoft Hong Kong today announced the availability of the Lumia 550 in Hong Kong for only HK$1,288. The newest smartphone to join the Lumia family, the Lumia 550 is our most affordable 4G LTE smartphone with Windows 10, signature Microsoft apps and services such as Microsoft Office (Word, Excel, PowerPoint), OneDrive, Outlook Mail and Outlook Calendar on a premium 4.7” HD display.

  • Enjoy the familiarity of Windows 10, with Microsoft Office apps tailored to your screen size and OneDrive cloud storage so that you can view, create, and edit documents on the go
  • See and do more with a premium 4.7” HD display even in bright sunlight, whether you are reviewing documents, looking at photos or watching videos
  • Get more done with a superfast LTE 4G internet connectivity[1] combined with a powerful Qualcomm Snapdragon Quad core processor and 1GB RAM that keeps you up to speed
  • Power through the day with up to 14 hours of talk time[2] and 28 days of standby time, thanks to a long-lasting 2100 mAh battery

Lumia550_White_AngleLeft_SSIM

“People are interested in devices that give them the flexibility to get more done faster, and access everything they need while on the go,” said Sancho Chak, MMDS Channel Sales Lead (HK, Macao and Taiwan), Microsoft Hong Kong. “Running the latest Windows 10 software, Lumia 550 is Microsoft’s most affordable 4G LTE smartphone that brings superfast Internet access to more affordable price points. It offers the best of Microsoft to people who value affordability, uncompromised quality and signature Microsoft services – and appreciate the Windows 10 experience on their smartphone.”

Lumia550_White_BackLumia550_Black_Back

 

 

 

 

 

 

The Lumia 550 will be available in Hong Kong starting December 23, 2015 in glossy white and matte black. The device will be on sale at major retailers and on the Microsoft Online Store.

Tech specs summary:

Device Lumia 550
Operating system Windows 10 Mobile
Display 4.7” HD (16:9, 1280×720, 315 ppi) with Glance
Battery Removable 2100 mAh battery[i]
Processor Qualcomm® Snapdragon™ 210 1.1 GHz quad core processor
Main camera 5 MP AF f/2.4, 720p @ 30 fps video

Flash: single LED

Front facing camera 2 MP
Memory 1 GB RAM, 8 GB internal mass memory[ii] + up to 200 GB Micro SD[iii]
Dimensions 136.1 x 67.8 x 9.9 mm

141.9 g

 

[1] Coverage, service, and 4G/LTE are not available everywhere, see carrier for coverage details

[2] 3G connection. 2G connection talk time up to 16 hours.

[i] Battery has limited recharge cycles and battery capacity reduces over time. Eventually the battery may need to be replaced.

[ii] Pre-installed software and apps use a significant amount of the internal memory space. See www.microsoft.com/mobile/lumia-storage/ for more details

[iii] Memory card sold separately

 

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About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft Hong Kong was established in 1991.

 

For further information, press only:

Microsoft

Jocelyn Cheung

Tel: +852 2804-4437

Email: [email protected]

 

Hill+Knowlton Strategies for Microsoft

Oliver Kan

Tel: +852 2894 6273

Email: [email protected]

Leo Yau

Tel: (852) 2894 6357

Email: [email protected]

 

 

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