NEW YORK, Jan. 13, 1997 — Leading designer brand Nautica International Inc. has chosen a broad range of Microsoft® products and technologies for a global intranet to communicate and do business with licensees worldwide.
David Chu, CEO and designer of Nautica International, said the company chose a Microsoft Office 97 and BackOffice
family-based intranet solution to communicate and share design and production information with national and international business partners.
“Microsoft technology allows us to completely re-engineer the way we communicate and do business with our international licensees – streamlining the process, increasing productivity and revenues and reducing costs,”
“We’re gaining state-of-the-art technology that will leverage our investment into the future and maintain maximum flexibility to adopt new software and technology as needed.”
Nautica will use a secured site to share design concepts and other product information both with employees throughout the company and with licensees in 22 U.S. and 18 international locations. In addition to transferring images and concepts, the intranet solution will enable Nautica employees and licensees to view information dynamically in a user-friendly format as well as to submit and process orders, enabling rapid consolidation of its operations data. The intranet will use Microsoft Merchant Server technology to facilitate secure ordering of Nautica apparel.
“Microsoft is working closely with retail industry companies to ensure their full and effective adoption of superb intranet solutions that immediately boost sales and profits,”
said Judy Dulcich, retail industry marketing manager at Microsoft.
“We understand the industry’s need for low-cost, easy-to-use systems that can be deployed broadly throughout dispersed locations worldwide. Nautica’s adoption of Microsoft technology for its global intranet solution is the industry’s latest vote of confidence in our approach.”
Nautica plans to use Microsoft Internet Explorer version 3.0 as its browser and the Microsoft Windows NT® Server network operating system version 4.0 with Microsoft Internet Information Server for Web site development and hosting. The solution also uses the
Windows® 95 operating system for all internal desktops; Office 97 for all internal word processing, scheduling and financial reporting; Microsoft SQL Server
for database access; Microsoft Exchange Server and Microsoft Mail for corporate e-mail; Microsoft Merchant Server for retailer and licensee order processing; and the Microsoft FrontPage
Web authoring and management tool for internal site publishing.
The Nautica intranet was designed and developed by Hurricane Interactive. In the evolving Internet industry, Hurricane Interactive is a leading intranet and Web site developer. With its expertise in Web technology, the company provides business solutions for administering
data within legacy information systems, enabling Internet commerce applications and designing user-friendly interfaces.
Nautica International Inc. is a subsidiary of Nautica Enterprises Inc., a public company with shares traded on the NASDAQ national market. Nautica Enterprises is one of the leading designers of sportswear, tailored clothing, furnishings and assessories for men. The company also designs apparel, swimwear and watches for women; apparel for children; and a Home Collection and fragrances for men and women.
Founded in 1975, Microsoft (NASDAQ
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
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