MSNBC On The Internet Launches MSNBC Personal Toolkit

REDMOND, Wash., April 2, 1997 — Today, MSNBC on the Internet ( launches a new suite of personalization tools, MSNBC Personal Toolkit , that offers the most comprehensive push technology package for customized news delivery available anywhere on the Internet.

MSNBC Personal Toolkit is a suite of applications designed to personalize the news and enhance delivery of it with the latest in push technology.

“With the launch of this suite, MSNBC redefines the way Web users get the news,”
said MSNBC General Manager James Kinsella.
“We’ve led the way in personalization, and now we’re setting the pace with delivery technology, taking the push model one step further, with our personalization of delivery approach.”

The MSNBC Personal Toolkit includes:

MSNBC Personal Front Page delivers the news on one convenient page. It’s the quickest and easiest way for individual subscribers to receive up-to-date news and information most relevant to them — from top headlines, weather, individual stock quotes, sports scores and local news.

MSNBC Personal Delivery sends subscribers their own Personal Front Page via email every day.

MSNBC Personal News Offline is an offline reader and screensaver for local access to the most recently downloaded personalized news. It connects to MSNBC, gets the stories requested and logs off.

MSNBC Personal News Alert gives instant notification of breaking news – without interrupting work – by flashing the alert icon in the taskbar as news breaks. When the icon is clicked, News Alert brings up the headline in a window with a hot link to the story.

MSNBC News Browser enhances site navigation with a complete look at the day’s news through a cascading menu.

“We are offering the best of personalization and push to deliver our high-quality, original journalism in a way that makes the news experience most effective for each user.”
said Merrill Brown, editor in chief.

MSNBC is a joint venture between NBC, a leading provider of news and information, and Microsoft, the leader in personal computer software and a major provider of Internet online services. Built on the worldwide resources of NBC News, MSNBC is a 24-hour cable news network and an Internet news service at (

MSNBC on the Internet is the No.1 rated news service on the Net and has won numerous awards for its outstanding news coverage, including an AOL Members’ Choice award, NetGuide’s Platinum award and a award.

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