NEW YORK, May 7, 1997 — At the launch of the Intel® Pentium® II processor, Softimage Inc., a wholly owned subsidiary of Microsoft Corp., today announced its support for the new Intel microprocessor. Softimage – one of the first companies to demonstrate the power of the new processor with a next-generation technology – previewed its new comprehensive online environment for creating and finishing high-end video content, code-named “Digital Studio.”
“Softimage® Digital Studio is the most sophisticated product for media creation in the industry,” said Mike Stojda, Digital Studio product manager at Softimage. “Initial tests indicate that the power of the Intel Pentium II processor increases Digital Studio’s speed by up to 300 percent, delivering the interactivity that editors dream of.”
Speed and interactivity are vital to functions such as color correction and image stabilization in videos. By using the power of Intel’s Pentium II processor, editors and artists can make adjustments more quickly in the Digital Studio environment, eliminating content management overhead and freeing them to focus on content creation. Scheduled to ship in late summer 1997, Digital Studio will take full advantage of the Intel Pentium II processor’s powerful technological advancements, including the Dynamic Execution CPU and MMX
“Digital Studio’s end-to-end production environment will revolutionize how professional digital video is created,” said Ron Whittier, senior vice president and general manager, Intel
Content Group. “Digital Studio, driven by the power of the Intel Pentium II processor, will allow editorial boutiques, post-production facilities, TV stations, cable operators, effects boutiques and games companies to produce more creative content on time and on budget.”
Founded in 1986, Softimage develops software for media-rich applications including video, film, interactive games and CD-ROM applications. Products include Softimage 3D (high-end animation), Softimage Eddie (compositing) and Softimage Toonz (2-D cel animation). Additional information about Softimage and Microsoft can be found via the Internet at (http://www.softimage.com/) and http://www.microsoft.com/ respectively.
Founded in 1975, Microsoft (NASDAQ
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
Softimage is a registered trademark of Softimage Inc., a wholly owned subsidiary of Microsoft Corp.
Microsoft is either a registered trademark or trademark of Microsoft Corp. in the United States and/or other countries.
Intel and Pentium are registered trademarks and MMX is a trademark of Intel Corp.
Other product and company names herein may be trademarks of their respective owners.
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