REDMOND Wash., Aug. 28, 1997 — Microsoft Corp. today announced the launch of the premier issue of Start: Running Windows® in Manufacturing and Engineering, a bimonthly publication focused on technology solutions in the process and discrete industries.
Start was created based on the growing need to educate senior managers at Fortune 500 organizations and other cutting-edge end-user companies about opportunities that the Microsoft® Windows operating system-based platform provides to those in the manufacturing and engineering fields. Start informs readers about the basic concepts, technologies and benefits offered by hardware and software suppliers worldwide.
“Start is a resource that can help you better manage your manufacturing enterprise today and help ensure its viability in the 2000s,” said Brooke Banbury-Masland, worldwide manufacturing industry manager at Microsoft Corp. “For example, the first issue will address the uses of technology and how it is changing the way we do business. It will also feature several successful end-user implementations. With the help of Specialty Publishing Co., Microsoft Solution Providers and other Windows-based suppliers, we can communicate to our mutual customers the innovative manufacturing and engineering solutions we provide today.”
Start will mail more than 35,000 free copies to business executives and will cover topics that are integral to running a manufacturing enterprise. Readers will find case study after case study focusing on the way business is changing as a reflection of new technologies, with topics
that range from designing products to efficiently running plants from the factory floor up to managing an organization’s business system.
In addition to the printed publication, Microsoft and Specialty Publishing Co. are unveiling a detailed Web site for Start at (http://www.startmagazine.com/) . This site will provide access to current and past issues of Start and will provide a resources directory of acronyms, white papers and articles that complement features; a listing of system integrators by products and services; and a Microsoft Solution Provider index with product information and hyperlinks to their sites. Visitors to the site can also join a discussion on current industry news topics. The site will be updated daily. Visitors can sign up at the Web site to be placed on the distribution list.
Beginning in September, Start will introduce a weekly e-mail news update that will provide executives with up-to-date information in manufacturing and engineering. Those wanting to join the e-mail service should register at (http://www.startmagazine.com/) .
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Note to editors : If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass/ on Microsoft’s corporate information pages. Additional information on Microsoft solutions for manufacturing and engineering can be found on Microsoft’s industry World Wide Web sites at http://www.microsoft.com/industry/man/ for manufacturing, and http://www.microsoft.com/industry/engineering/ for engineering.