Sidewalk, the Personalized City Guide to Entertainment, Goes Live in San Francisco

SAN FRANCISCO, Oct. 7, 1997 — No more excuses for going to the same restaurant again, missing the one concert you wanted to see, or enduring another evening of takeout and TV reruns when a city of entertainment options awaits. San Francisco Sidewalk
™
city guide, published by Microsoft Corp., is now available on the World Wide Web at (http://sidewalk.com/) .

There are thousands of restaurants in the Bay Area. Dozens of movie houses. Parks to enjoy and getaways to discover. Clubs and bars. Theaters, museums and galleries.
“Yet San Francisco residents are working longer hours and paying the price in their social lives,”
said Kevin Wueste, general manager of San Francisco Sidewalk.

Sidewalk research shows residents have less free time and more entertainment options than ever before. At the end of a long workday or week, many residents find it challenging to sort through the array of entertainment options and get motivated to try new things.
“That’s why Sidewalk is designed to be a virtual entertainment adviser, matching your tastes and interests with the best the city has to offer,”
Wueste said.

“Sidewalk fits your busy lifestyle by helping you make better decisions about what to do in your free time,”
said Beth Cataldo, executive producer of San Francisco Sidewalk.
“Our team of editors is tracking down hundreds of events every day in the Bay Area. The site lets you customize the information so it’s easy to find the things that you’re interested in.”
San Francisco Sidewalk covers everything from concerts and movies to restaurants and sporting events, with previews, reviews and even personalized recommendations about what’s happening in San Francisco.
“We even go one step further to make sure you don’t miss the events you care about most,”
Cataldo said.

Sidewalk tracks your favorite events and performers, alerting you by
e-mail while there’s still time to get tickets.”

Other Sidewalk city guides scheduled to launch this year include Houston; Washington, D.C.; San Diego; Denver; and Sydney, Australia. Guides for Seattle, New York, Boston and the Twin Cities are already available.

Founded in 1975, Microsoft Corp. (NASDAQ
“MSFT”
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft and Sidewalk are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners. /

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