REDMOND, Wash., Nov. 6, 1997 — Microsoft Corp. today announced that Microsoft® Office 97 is being deployed on more than 2,500 desktops at Bankers Trust Australia Ltd. (BTAL), a wholly owned subsidiary of Bankers Trust Co., as part of its companywide move to Office 97. Bankers Trust Australia cited the rich collaboration capabilities that aid in customer management and built-in Internet functionality that speeds decision making as key benefits driving its adoption of Office 97. Using the Microsoft Outlook
97 desktop information manager as the
for all its customer interaction, Bankers Trust Australia can now profile its customers and provide them with superior customer service, going beyond traditional customer contact management and allowing Bankers Trust to capitalize on emerging business opportunities.
“Outlook 97 gives us a front-to-back solution, enabling us to better manage customer interaction via e-mail, fax, customer meetings and other correspondence,”
said David Simpson, executive vice president of Bankers Trust Australia.
“Our previous solution only managed our customer contacts. We were looking for a better way to do business with our customers, and Outlook 97 gives us that.”
Web Integration Speeds Decision Making
The built-in Web functionality of Microsoft Excel 97 enables Bankers Trust Australia to seamlessly retrieve financial data from the World Wide Web, enabling live updates so employees can perform time-sensitive analyses that support up-to-the-minute decisions for their customers.
“We rely heavily on Excel every day,”
“We take thousands of market rate updates that we receive continuously throughout the day and plug them directly into Excel.”
The rich Internet functionality of Office 97 provides Bankers Trust Australia employees with tools that let them integrate information from the Web into their day-to-day activities, so they can better support their customers and make more informed decisions.
Bankers Trust joins the growing number of leading financial institutions that have selected Microsoft Office 97 as their corporate standard. For more information on other companies that have chosen Office 97, visit the Microsoft corporate desktop evaluation Web site at http://www.microsoft.com/office/org/ .
Founded in 1975, Microsoft (NASDAQ
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
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