Sidewalk Launches Instant Online Delivery Service in New York

NEW YORK, Dec. 15, 1997 — The New York Sidewalk
personalized city guide to local entertainment, published by Microsoft Corp., today announced the launch of a new food delivery feature that, through an agreement with Inc., will enable users to order takeout food from over 100 New York restaurants. Busy New Yorkers can now read restaurant reviews, check out menus and place orders online.

The new Sidewalk delivery service offers New Yorkers a convenient way to have great meals even when they don’t have the time or the energy to go out. New Yorkers are working longer hours than ever before, which is having an impact on their social lives. In fact, a recent Sidewalk survey of more than 1,000 New Yorkers found that over 50 percent watch TV, rent videos or order takeout because they are too tired or busy to go out.

“While Sidewalk hopes to motivate New Yorkers to get out and take advantage of the city, we realize that sometimes weather, work and weariness get in the way,” said Mary Lynn McGrath, business manager of New York Sidewalk. “That’s why is a natural extension of the Sidewalk mission to make it easy for New Yorkers to enjoy all the city has to offer.”

“Sidewalk is a perfect place to reach more New Yorkers with our convenient service,” said Micah Garen, co-founder of with Doron Golan. “We have found that once people see how easy it is to order food online, they realize it’s one of the best and fastest ways to enjoy everything from New York’s great pizza to prime rib.”

In the same way Sidewalk helps New Yorkers zero in on the perfect movie, restaurant, bar, play, concert, gallery or sporting event, the new delivery service makes it easy to find the takeout cuisine they crave. The service allows users to check out daily specials, make selections, click to place an order and enjoy a great meal at home or work. The Sidewalk food delivery service provides access to over 100 New York restaurants and is available free of charge at ( (connect-time charges may apply).

Live on the Internet for over a year, provides online ordering for hundreds of New York of restaurants. Its fast, convenient service is revolutionizing the way New Yorkers think about dining. The mission of is to make it as simple as point, click and eat. The service is free on the World Wide Web at ( (connect-time charges may apply).

Sidewalk offers residents a way to make better decisions about what to do, where to go, what to see and when to see it. From concerts to movies, restaurants and sporting events, Sidewalk provides previews, reviews and even customized suggestions about what’s happening every day. Sidewalk is available in Seattle; New York; Boston; Houston; Denver; Minneapolis/St. Paul; San Diego; San Francisco; Washington, D.C.; and Sydney, Australia. Sidewalk is also scheduled to arrive in Chicago.

Advertiser supported, Sidewalk is free on the World Wide Web at ( and is a featured offering on MSN
, The Microsoft Network Internet online service, at ( (connect-time charges may apply).

Founded in 1975, Microsoft (NASDAQ
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft, Sidewalk and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

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