Microsoft Responds to Channel Request for Sales Specialist Credential

Microsoft Responds to Channel Request for Sales Specialist Credential

REDMOND, Wash., Feb. 5, 1998 — Microsoft Corp. today announced the Microsoft® Sales Specialist credential enabling resellers to demonstrate their knowledge and proficiency in identifying customers’ needs and selling business technology solutions based on the Windows® operating system. Training for this credential is available to Microsoft Certified Solution Providers, large account resellers, value-added providers and distributors via instructor-led classes at selected Microsoft Authorized Technical Education Centers and through independent Microsoft Sales Specialist Trainers in North America beginning in March 1998.

“Resellers told us that they have access to technical training, but what they needed now was information on how to best market and sell their products and services,” said Donna Senko, general manager of certification at Microsoft. “The Microsoft Sales Specialist credential meets that need and is expected to help resellers increase sales productivity and success.”

“It’s simple. With the Microsoft Sales Specialist credential, I can be assured that my sales staff has the knowledge to identify our clients’ needs and present the best total solution,” said Jonathan Katz, president and CEO of Omnitech Corporate Solutions Inc. in Englewood, N.J. “My technical team can then implement that solution. This is a very efficient and cost-effective way for us to meet our clients’ needs – everyone stays focused on their area of expertise.”

Microsoft Sales Specialist Training and Exam

Training for the Microsoft Sales Specialist credential focuses on how to identify and broaden sales opportunities by analyzing customer needs, selling against the competition, and presenting complete integrated solutions to customers. Sales Specialist training and skills assessment cover marketing Microsoft BackOffice® family-based products and the 32-bit desktop solutions, and integrating licensing with a business solution. Sylvan Prometric offers the Microsoft Sales Specialist: Core Skills Assessment, exam number 77-110. Candidates can register for the exam by calling (800) 755-3926.

In addition to training, Sales Specialists have continual access to Microsoft sales and product information on the Web at http://www.microsoft.com/salesspecialist/ . Skills assessment preparation materials can also be accessed on the Web site, at no cost.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft, Windows and BackOffice are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

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