PC Leaders Synchronize Digital Television Position With Leading Broadcasters
REDMOND, Wash., April 22, 1998 — Microsoft Corp. and Compaq Computer Corp. today announced they plan to add direct support for the 720 progressive scan formats at all frame rates (including 720/60P), based on both the positive momentum for progressive transmission formats and recent technology advances.
In response to recent decisions by broadcasters, local television stations and the U.S. Department of Defense to adopt progressive scan formats for digital television transmissions, Microsoft and Compaq are extending their support for DTV transmission formats to include the Advanced Television Standards Committee (ATSC) 720/60P format. This format allows broadcasters to transmit high-definition video programming along with interactive services cost-effectively for consumers. This move helps align the companies’ viewpoint with leading progressive scan broadcasters, including ABC and Fox.
“The computer industry continues to be interested in making digital television a reality for the consumer in the next few years,”
said Craig Mundie, senior vice president, consumer platforms division at Microsoft.
“Since progressive transmission formats help keep the cost of the receivers low and allow for interactive services and programming, we believe this step brings the PC and TV industries into alignment.”
Advances in technology highlighted at this year’s National Association of Broadcasters Convention demonstrate the positive momentum for progressive scan equipment across all facets of broadcasting. This includes increased support for the PC technologies required for digital television. Based on these advances, consumers will likely be able to purchase PC add-in cards from third-party companies that support all 480 and 720 progressive formats as early as late 1998.
“We are extremely pleased with the growing momentum of progressive scan technology for the PC and set-top box products,”
said Bob Stearns, senior vice president, technology and corporate development at Compaq.
“As a result, progressive scan will provide a foundation for a range of products in a variety of form factors and price points.”
About Compaq
Founded in 1982, Compaq Computer Corp., a Fortune 100 company, is a global information technology company. Compaq is the fifth largest computer company in the world and the largest global supplier of personal computers. With worldwide sales of $24.6 billion in 1997, Compaq develops and markets hardware, software, solutions and services – including industry-leading enterprise computing solutions, fault-tolerant business-critical solutions, networking and communication products, commercial desktop and portable products, and consumer PCs. The company is an industry leader in environmentally friendly programs and business practices.
Compaq sells and supports its products in more than 100 countries through a network of authorized Compaq marketing partners. Customer support and information about Compaq and its products are available at (http://www.compaq.com/) or by calling (800) OK-COMPAQ (652-6672)
in North America. Product information and North America reseller locations are available by calling (800) 345-1518.
Compaq Computer Corp. is headquartered in Houston, Texas. Compaq sells and services its products through a network of more than 25,000 commercial and consumer marketing partners across the United States and Canada.
About Microsoft
Founded in 1975, Microsoft (Nasdaq
“MSFT”
) is the worldwide leader in software for personal computers. Microsoft offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
Microsoft is a registered trademark or trademark of Microsoft Corp. in the United States and/or other countries.
Other product and company names herein may be trademarks of their respective owners.
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