Microsoft Teams With Netcentives to Make Shopping Online Even More Attractive to Consumers for Father’s Day

Microsoft Teams With Netcentives to Make Shopping Online Even More Attractive to Consumers for Father’s Day

REDMOND, Wash., June 8, 1998 —
Microsoft Corp. today announced a special promotion for Father’s Day shoppers with Netcentives Inc., the leading provider of Internet promotions. The promotion is available at the Microsoft® Plaza ( ), which recently chose Netcentives’ ClickRewards as the premier promotional program for its online shopping channel. Consumers who visit The Microsoft Plaza, link to a ClickRewards merchant site, and make a qualifying purchase between June 1 and June 22 will earn a bonus of 50 ClickPoints, which can be redeemed for frequent flyer miles on seven major carriers. Microsoft also announced the addition of 14 merchants to its site.

The Microsoft Plaza Father’s Day gift guide and merchant collection enable online shoppers to look for gift ideas and to easily purchase items from any of the existing and recently added brand name merchants, such as OfficeMax, Swiss Army Depot, Music Boulevard, Download Superstore and

“We’re hoping that this Father’s Day promotion will motivate more people to do their shopping online,”
said Deborah Levinger, business manager, The Microsoft Plaza.
“We’re not only making it extremely easy to purchase top brand-name products online, we’re providing incentives that make this opportunity very compelling for consumers.”

“The Microsoft Plaza is an excellent strategic fit for ClickRewards,”
said West Shell III, president and CEO of Netcentives.
“Its innovative merchandising helps build customer loyalty by consistently and efficiently delivering more of what consumers want from an electronic-commerce site.”

This is the second major promotion in which The Microsoft Plaza and Netcentives have teamed to provide customers with special promotions designed to make online shopping more valuable and convenient. For merchants, the ClickRewards program is easy to implement and maintain. Netcentives will provide a full range of backup services, including technical support, account monitoring and reward fulfillment.

Microsoft Plaza Merchants

ISN Computer SuperstoreOfficeMax

Music Boulevard*CyberShop



alle’ Fine JewelryNetGrocer

Swiss Army


Computer BooksTower Records

CarPointGap Online Store

Eddie BauerAvon


1-800-FLOWERS*Virtual Vineyards

American GreetingsE-Greetings

GodivaSharper Image


iQVCgarden escape*

Scandinavian LivingMS Logostore

MSN Gift PacksSports Superstore

GolfWebHelly Hansen Travel

*ClickRewards merchant

About Netcentives

Netcentives has been on the leading edge of Internet marketing since it was founded in 1996. The San Francisco-based company specializes in providing online marketers with the effective, measurable promotional tools they need to increase revenue from Internet transactions and build customer loyalty. With its flagship product, ClickRewards, Netcentives has become the first company to offer Internet merchants a proven method to drive consumer behavior. The ClickRewards product offers ClickPoints, redeemable for frequent flyer miles (one mile per each from Clickpoint), from the world’s seven leading airlines, including American Airlines, British Airways, Continental Airlines, Delta Air Lines, Northwest Airlines, United Airlines and US Airways. To learn more about Netcentives and the ClickRewards program, visit .

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft is either a registered trademark or trademark of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages.

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