REDMOND, Wash., June 16, 1998 — Microsoft Corp. today announced plans to ship three new collections early this fall: Scholastic’s The Magic School Bus
Adventure Series Volumes 1, 2 and 3. Designed to help retailers deliver compelling, high-quality software to consumers during the back-to-school sales season, each of the collections will feature two of the popular, award-winning Scholastic’s The Magic School Bus CD-ROMs.
Scholastic’s The Magic School Bus Adventure Series Volume 1 includes The Magic School Bus Explores in the Age of Dinosaurs and The Magic School Bus Explores the Earth.
Volume 2 includes The Magic School Bus Explores the Rainforest and The Magic School Bus Explores the Ocean.
Volume 3 includes The Magic School Bus Explores the Human Body and The Magic School Bus Explores the Solar System.
“The Magic School Bus Adventure Series is a win-win for both retailers and consumers,”
said Lisa Brummel, kids general manager in the interactive media group at Microsoft.
“High-quality, well-priced software should drive sales for retailers, and parents will appreciate the opportunity to acquire award-winning educational software at a great price.”
Based on Scholastic’s award-winning book series and television show, each CD-ROM title in Scholastic’s The Magic School Bus Adventure Series features the irrepressible science teacher Ms. Frizzle and her inquisitive class as they explore science and technology in a way that blends learning opportunities with entertaining adventures.
Praised by parents and educators, the CD-ROM series has been a top seller year after year. According to a PC Data study done in December 1997, Scholastic’s The Magic School Bus titles have been the No. 1-selling science education titles for nine straight quarters through the 1997 holiday season. 1 In addition, the CD-ROM series has earned top software industry awards, including the 1997 National Parenting Center of Approval, the 1997 FamilyPC FamilyTested Recommended Award and the 1996 Newsweek Editor’s Choice Award.
Pricing and Availability
Scholastic’s The Magic School Bus Adventure Series Volumes 1, 2 and 3 are scheduled to be available at retailers nationwide this fall for an estimated retail price of $39.95. For more information about The Magic School Bus CD-ROM products, visit the Microsoft kids Web site at http://www.microsoft.com/kids/ .
Scholastic Productions, a division of Scholastic Entertainment Inc. (SEI), is a leading producer of quality, family-oriented television programming, feature films and video, and a major licensor and marketer of children’s properties worldwide. SEI, the entertainment and media division of Scholastic Inc., is the leading publisher and distributor of children’s books, classroom and professional magazines, educational software and instructional materials in the world. Scholastic’s The Magic School Bus can be found on the World Wide Web at (http://www.scholastic.com/magicschoolbus/) .
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business
and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
1 PC Data is a market research firm for software point-of-sale data, with coverage of more than 70 percent of the U.S. retail marketplace.
Microsoft is either a registered trademark or trademark of Microsoft Corp. in the United States and/or other countries.
Scholastic, The Magic School Bus and associated designs and logos are trademarks and/or registered trademarks of Scholastic Inc.
Other product and company names herein may be trademarks of their respective owners.
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