MSN LinkExchange Wins PC Magazine’s Editors’ Choice Award For Its “Excellent” Services for Small Businesses

REDMOND, Wash., June 9, 1999 — MSN TM LinkExchange today announced that PC Magazine has awarded MSN LinkExchange ( ) its Editors’ Choice award for Web site enhancement services, citing technical excellence and an unmatched breadth of services. In its June 8, 1999, issue, the magazine called LinkExchange’s services
for small businesses that want to increase their online traffic and sales.

According to the PC Magazine review,

A Web site isn’t worth much if no one sees it or visits on a regular basis. The megastore that provides the best tool set to help you promote your site and make money from it is MSN LinkExchange, which thus earns our Editors’ Choice. While other sites may offer comparable tools, LinkExchange offers everything under one umbrella, and its tools are excellent. This full-service richness is the reason you should go to LinkExchange first.”

Editors reviewed four online marketing and promotional service providers in depth – LinkExchange, SmartAge Corp., WebSite Garage and HyperBanner Network Ltd. – to determine which of them provided the widest breadth of features and services, as well as the most benefits to customers. LinkExchange won the award in part because, according to PC Magazine, it
“provides an affordable range of services that will benefit virtually all small-business Web sites.”

Acclaim was paid specifically to LinkExchange’s ClickTrade affiliate program, which helps businesses find new customers; ListBot mailing list service, which helps companies keep in touch with their customers; BannerNetwork service, which provides business owners with free online exposure; and SubmitIt! service, which helps potential customers using search engines find small businesses.

“LinkExchange’s mission has always been to help small businesses succeed on the Web by providing them with the tools and services that bigger players on the Web have used to find new customers and increase their sales,”
said Deborah Whitman, vice president of marketing at MSN LinkExchange.
“We’re honored to have the services recognized for the value they provide our customers and are motivated to keep expanding our services to help small businesses leverage the potential of the Web.”

About LinkExchange Services

MSN LinkExchange ( ), part of the Microsoft network of properties, is a leading provider of services to small businesses and Web site owners seeking to increase their online traffic and sales. More than 1 million customers have used one or more of LinkExchange’s services to promote, improve and/or earn money from their Web sites. LinkExchange services include the following:

  • AdStore. Small businesses can purchase affordable advertising on leading sites on the Web, including Excite, Yahoo!, BabyCenter and GameSpot, as well as the LinkExchange network. With AdStore, small businesses can reach millions of viewers and build their online customer base.

  • BannerNetwork. Web site owners can build exposure with free online advertising by showing banner ads on their site in exchange for placing ads on other network sites. The LinkExchange Banner Network includes more than 400,000 sites.

  • ClickTrade. Small businesses can find new customers through referrals from other Web sites by creating the same kind of affiliate programs that larger companies, such as Inc. and eToys Inc., have found helpful in building online sales.

  • ListBot. Small businesses can form lasting relationships that keep visitors coming back and instantly send information to site visitors who have chosen to join their mailing lists.

  • SubmitIt! Site owners can increase online exposure by submitting their Web sites quickly and easily to their choice of more than 400 search engines.

  • MerchantPlanet. Small businesses can easily create an online store and accept credit cards to sell merchandise online.

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft® Web page at on Microsoft’s corporate information pages.

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