REDMOND, Wash., July 14, 1999 — The MSN TM HomeAdvisor TM online real estate service, the award-winning guide to finding homes and loans on the Web, today announced it has signed an exclusive, multimillion-dollar agreement with PRIMEDIA Inc.’s (NYSE
“PRM”
) ApartmentGuide.com, which becomes the preferred apartment provider for HomeAdvisor and the entire MSN network of Internet services. ApartmentGuide.com’s apartment listings are available on HomeAdvisor beginning today.
ApartmentGuide.com, with millions of listings from a nationwide network of both print and online publications, provides visitors to HomeAdvisor with the most comprehensive resource of apartment listings available on the Web. The deal represents the second multimillion dollar agreement reached between HomeAdvisor and a major content provider and advertiser, following the group’s recent agreement with Sears, Roebuck and Co.
“Our relationship with ApartmentGuide.com provides users of HomeAdvisor with the richest and most complete set of apartment rental listings available anywhere,”
said Ian Morris, group product manager of MSN HomeAdvisor.
“ApartmentGuide.com’s content is a great addition to the award-winning home-buying tools and editorial information already available throughout HomeAdvisor.”
“MSN HomeAdvisor provides an advertising opportunity unmatched anywhere on the Internet,”
said Jamie Gallo, director of ApartmentGuide.com.
“By combining the targeted advertising opportunity available on HomeAdvisor, the real estate industry’s leading Web site, with the broad reach of MSN and its other award-winning properties, this agreement will give our apartment listings the highest level of exposure available anywhere.”
ApartmentGuide.com replaces SpringStreet as the HomeAdvisor apartment listings provider, offering apartment guide content for the HomeAdvisor Apartment & Rental area. The company will also be a primary sponsor and advertiser throughout other areas of the HomeAdvisor site as well as an advertiser in targeted areas throughout MSN and the Sidewalk® online guide.
A division of HPC Publications, an industry leader in apartment listings for nearly 25 years, ApartmentGuide.com has the largest complete database of apartment rental information in the United States. Dominating the print publication business (it currently publishes more magazines than any other apartment guide publisher – 65 titles that are available in most major U.S. cities) and now leading the online apartment rental space, ApartmentGuide.com is the ultimate resource for finding the ideal apartment.
About MSN HomeAdvisor
MSN HomeAdvisor is the Internet’s most complete guide for finding homes and loans, combining Microsoft® technology with services and expertise from some of the most trusted names in the real estate industry. It empowers consumers through every step of the home-buying process and is the first Internet site to fully integrate content and services such as neighborhood crime and school statistics with homes, loans, editorial content and expert advice. HomeAdvisor has received numerous industry accolades, including the Inman Innovator Award as best residential real estate site, PC Magazine’s Top 100 Web site and Yahoo! Internet Life’s Best of the Best award. Part of the MSN network of Internet services, HomeAdvisor launched in July 1998 and is free on the World Wide Web at http://homeadvisor.MSN.com/ (connect-time charges may apply).
About Microsoft
Founded in 1975, Microsoft (Nasdaq
“MSFT”
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.
Microsoft, MSN, HomeAdvisor and Sidewalk are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries. Other product and company names herein may be trademarks of their respective owners.
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