eTranslate Joins Forces With MSN LinkExchange to Help Small Businesses Reach International Audience on the Web

SAN FRANCISCO and REDMOND, Wash., Aug. 30, 1999 — eTranslate and MSN TM LinkExchange today announced that they have signed an agreement to help small businesses build lasting relationships with international customers by globalizing their Web sites and banner advertisements.

The two companies have agreed to an exclusive deal in which eTranslate will offer its high-quality translation services to small businesses through the LinkExchange Web site, . Translation Station SM , the co-marketed MSN LinkExchange and eTranslate service, will launch today in the United Kingdom, Australia, Canada and the United States. Over the next few months, Translation Station will be expanded to LinkExchange’s sites in Japan, France and Germany.

“It’s an ideal relationship for LinkExchange, which wanted to join with a company that could offer powerful, multilingual translation to its 1 million customers,”
said Charlie Baxter, CEO of eTranslate.
“Our unique operating platform and proprietary network of over 6,000 language professionals provides LinkExchange with the largest translation service in the industry.”

“eTranslate’s forward-thinking approach to offering multilingual translations, combined with its unique ability to offer scalable solutions, is consistent with our goal to deliver valuable globalization services that will help small businesses increase their bottom line,”
said Adrian Vanzyl, vice president of International Business Development, MSN LinkExchange.
“Our customers know that building an international strategy, which includes offering their sites in multiple languages, will help them succeed on the Internet. Our relationship with eTranslate allows us to provide small businesses with the highest-quality translations so they can better meet the needs of their global customers.”

Through Translation Station, members of LinkExchange will have convenient access to eTranslate’s translation services, which will enable them to globalize their Web sites and banner ads into one or multiple languages simultaneously. eTranslate’s Translation Management System helps ensure that projects are translated, edited and proofread by language professionals who specialize in the field of expertise relevant to the LinkExchange customer. In addition, eTranslate localizes the site or banner, making it appropriate in terms of culture and format for the member’s target markets.

About eTranslate

Founded in the fourth quarter of 1998, eTranslate provides strategic globalization services for businesses seeking to communicate in international markets. In scaling a company’s multilingual communication requirements, eTranslate continuously delivers fast, affordable translation services. In December 1998, eTranslate acquired certain assets of Aleph, the Global Transition Alliance, including its proprietary network of more than 6,000 professional translators located in over 80 countries. eTranslate, , is based in San Francisco with offices in Asia and Latin America.

About MSN LinkExchange

MSN LinkExchange ( ) is part of the MSN network of services and is a leading provider of services that help small businesses and Web-site owners grow their online traffic and sales. Over 1 million customers have used one or more of LinkExchange’s services to promote, improve and earn money from their Web sites. LinkExchange takes the tools the bigger players have used to be successful on the Web, such as advertising, affiliate programs and e-mail, and makes them available to small businesses and Web site owners. In addition to the services available in Premium Membership, LinkExchange offers the following services:

  • Banner Network. Web-site owners build exposure with free online advertising by showing banner ads on their site in exchange for placing ads on other network sites. The LinkExchange banner network spans over 400,000 sites.

  • Small businesses find new customers through referrals from other Web sites by creating the same kind of affiliate programs that larger companies, such as and eToys, have used to successfully build online sales.

  • Submit It! Site owners increase online exposure by submitting their Web sites quickly and easily to their choice of more than 400 search engines.

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Translation Station is a service mark of eTranslate.

Other product and company names herein may be trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft® Web page at on Microsoft’s corporate information pages.

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