WASHINGTON, D.C., May 25, 2000 — Voter.com and Microsoft Corp. today announced a content-sharing, co-branding and advertising deal that will help usher politics into the Internet age. The deal will launch a co-branded Web site between Voter.com and Slate.com, the leading Internet political magazine, and will create extensive links between MSNBC and Voter.com. The exclusive deal confirms Voter.com’s dominance of the online political space on the Internet and fortifies Voter.com’s reputation as the political portal of choice in a new political era.
“This landmark deal demonstrates Voter.com’s commitment to being a pioneer in serving the public,”
said Justin Dangel, CEO of Voter.com.
“By working with MSN, Slate and MSNBC, Voter.com will broaden its reach to voters through Microsoft’s network and expand our site’s offerings with the unique, creative Slate editorial content. I am confident that this relationship will solidify Voter.com’s position as the standard in interactive politics, just as politics enters the Internet age.”
“Voter.com is delivering the kind of information voters need to make informed decisions about their elected officials,”
said Jed Savage, national sales manager for MSN at Microsoft.
“By aligning their message with top-flight political content in MSN, Voter.com links will deliver an impressive avenue our audience can utilize to educate themselves about local, regional and national politics.”
Exclusive Agreement Between Voter.com and Slate
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Voter.com and Slate will share content, allowing Voter.com to disseminate the unique editorial perspective of the Slate® online magazine to its visitors and registered users.
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Slate will offer Voter.com’s unique product offerings, including candidate profiles, position papers and advocacy group information.
Voter.com Content/MSNBC Links
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MSNBC will promote Voter.com headlines and provide links to Voter.com on every political news page in MSNBC.com.
Other Features
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The advertising deal is exclusive: No other sponsorship or other nonbanner advertising will be sold to any online polling sites on MSN Politics, Slate or MSNBC.
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Voter.com’s political newsletter will be the lead newsletter offered to more than 5 million of the current 45 million subscribers to the Microsoft® Hotmail® Web-based e-mail service.
About Voter.com
Voter.com is dedicated to using the Internet to promote a more active and informed electorate. The Voter.com Web site provides a forum of balanced partisanship, allowing voters many different views and perspectives on issues and candidates. Charter national advisors to Voter.com include the Democratic National Committee and the Republican National Committee. Voter.com’s founding sponsors include the American Conservative Union, AFL-CIO, Americans for Tax Reform, Business Industry Political Action Committee, Christian Coalition, Democratic Leadership Council, EMILY’s List, People for The American Way, Sierra Club and the United States Chamber of Commerce. A full list of the Voter.com political advisory board members and more information about Voter.com, its mission and management can be found at http://www.voter.com/ .
About MSN
MSN™
is the network of Internet services from Microsoft that helps people better organize the Web around what’s important to them. The network of MSN services, located on the Web at http://msn.com/ , helps people easily stay in touch with friends and colleagues, make smart and secure purchasing decisions, and get more done. MSN offers award-winning e-mail functionality; personal communications devices; wireless services information; customizable access to news; popular sites for health, personal finance, traveling, investing, automotive services, shopping and more; an online community; a Web search engine and directories; and top-rated Internet access.
About Microsoft
Founded in 1975, Microsoft (Nasdaq
“MSFT”
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software – any time, any place and on any device.
Microsoft, Slate, Hotmail and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass/ on Microsoft’s corporate information pages.
