REDMOND, Wash., and RALEIGH, N.C., June 20, 2000 — Microsoft Corp. today announced Tech Resource Group (TRG), a leading global provider of customized customer relationship management (CRM) software training and help desk support services, as Microsoft’s provider for a 15,000-person internal field and sales force training project.
Microsoft is deploying a customized version of Siebel Systems Inc.’s CRM software as a central platform for the company’s global CRM solution to integrate sales, marketing and support efforts. One critical success factor for this initiative is driving Microsoft’s internal sales and marketing work force to use the new business software.
Global work-force adoption of new business processes and technology requires highly effective training. The proper training program must incorporate knowledge of Microsoft’s people, processes and technology. TRG’s training solution will incorporate this knowledge and will be delivered to 15,000 members of Microsoft’s global sales force and Microsoft Consulting Services (MCS) across 65 countries.
As specialists in job-specific training on Siebel Systems software, TRG is Microsoft’s logical choice for a training content provider.
“Their methodology and client list for Siebel training impressed me,”
said Microsoft Director of Sales and Marketing Systems Michael Lucarelli.
“Their business process-driven approach to training led to successful Siebel automation project rollouts to field sales forces with Cisco, Computer Network Technology, Perrier, Premier Inc., and a host of other Fortune 1000 companies.”
TRG CEO John Wingen sees this project as representative of his company’s position in the industry.
“Microsoft is the worldwide leader in software, services and Internet technologies for personal and business computing; TRG is the leader in customized CRM deployment solutions. TRG is proud to be Microsoft’s chosen vendor.”
TRG has sole responsibility for the design and development of instructor-led training, Web-based training, and the corresponding instructor and user manuals for the Siebel project’s successful implementation.
“The overall training objective is to leverage technical resources to create a highly flexible, scalable and efficient training program,”
said John Bieghle, worldwide Siebel product manager at Microsoft. This worldwide strategy enables Microsoft to develop consistency across training venues. According to Bieghle,
“Initially, this strategy is defined for Siebel. Going forward, this strategy may be adopted across all applicable tools and processes.”
Founded in 1993, TRG has completed nearly 300 work-force automation and help desk support projects. The company is proud to have improved the productivity of more than 300,000 professionals with front office, mobile office and other critical CRM responsibilities.
The TRG approach offers truly customized solutions tailored to their clients’ unique environments. The company empowers its global clientele with the powerful combination of experience, innovation and highly evolved business methodology that incorporates clients’ business processes into comprehensive training and support strategies.
Named to the Fast 50 list of growing companies for three years running by KPMG and the Triangle Business Journal, TRG has also been recognized as a member of the North Carolina Technology Fast 50 by Deloitte & Touche.
For more information about TRG and its customized training and help desk solutions, check out the company Web site at http://www.trginc.com/ or contact the company by phone, (800) 874-0062, or e-mail, [email protected]
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
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