REDMOND, Wash., Nov. 8, 2000 — The MSN® network of Internet services, the world’s most popular destination on the Internet, today released the results of a study on MSN eShop, the one-stop shopping location on MSN, that found that consumers are more satisfied than ever with the shopping service and the breadth of features eShop provides. Consumers specifically cited satisfaction with eShop’s timesaving features and its product comparison tools, which helped them locate the right product at the right price.
MSN conducted the study for seven days in late September, surveying 4,655 visitors to the MSN eShop site to determine how they felt about its shopping service and which MSN eShop features they most preferred. Ninety-four percent of respondents were satisfied with MSN eShop and the tools it provided them for shopping online, including 50 percent who were extremely or very satisfied and 44 percent who were somewhat satisfied with the site. Another 68 percent of respondents described MSN eShop as either somewhat better or much better than most online shopping sites they had encountered, with an additional 7 percent naming it the best online shopping site they’ve visited. In addition, 70 percent of respondents said they were either extremely likely or very likely to return to MSN eShop.
“Customer and merchant satisfaction is our measuring stick for the success of MSN eShop,”
said Yusuf Mehdi, vice president of MSN.
“It’s rewarding to see that consumers use MSN eShop because its tools and content save them time and money. Our consumers are pleased because of our great merchants, and our merchants are pleased because of our great consumers.”
Respondents to the survey cited MSN eShop’s ability to compare products side by side — based on their features, price and reviews — and to provide information on a product’s most important features as the most useful shopping tools on the site. MSN eShop’s various power searching capabilities — which allow users to find products based on their features, price, name or brand — were also frequently cited as a highly valued feature of the site.
In an effort to continue providing timesaving tools and content, MSN eShop has introduced enriched tools and features to its site along with making shopping available throughout the MSN network. MSN eShop now offers a Bargain Center to help consumers find all items on sale from all MSN merchants in one central place and a Return Center to help consumers understand different return policies and the best way to return merchandise. MSN eShop’s integration with MSN Yellow Pages gives consumers the opportunity to find business information about offline locations to purchase products.
MSN gives consumers a new home on the Internet — a central place where they can get everything they need from the Web and make the most of their time online. With more than 210 million visitors per month, the MSN integrated network of content and services is the most popular destination on the Internet. MSN is available in 33 markets and in 17 languages — a broader global presence than any other portal. MSN takes advantage of the Microsoft® .NET Platform to offer leading services, any time, any place and on any device, with the most integrated and personalized user experience for communications, search, shopping, personal finance and entertainment. MSN Internet Access and the recently introduced MSN Explorer offer the quickest, most personal and exciting ways to get on to and take advantage of the Web.
Best-of-breed services include the MSN Hotmail® Web-based e-mail service, the world’s largest e-mail system; MSN Messenger Service, one of the fastest growing instant messaging services on the Web; MSN Search, the second most popular online search service; MSN Mobile, the customizable wireless information service; the award-winning MSN MoneyCentral™
online personal finance guide; MSN eShop, the one-stop online shopping resource; and MSN Custom Web Sites, the easy way to share information on the Web. MSN is located on the Web at http://www.msn.com/ .
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
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