REDMOND, Wash., and NEW YORK, Jan. 31, 2001 — HomeAdvisor Technologies Inc. today announced it has signed an agreement with Better Homes and Gardens Online to offer a variety of editorial content on the award-winning HomeAdvisor.com™
online house and home-buying guide. With a readership of nearly 35 million, Better Homes and Gardens magazine is the leading provider of home-related information in the country. Better Homes and Gardens is published by Meredith Corp., one of the nation’s leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media.
The new content will be added to HomeAdvisor.com in the coming months, bolstering an already impressive array of home-related resources. The comprehensive content on HomeAdvisor.com was just one of the areas propelling the site to its third consecutive Best Online Home-Buying Site award from Gomez earlier this month. The alliance provides Meredith with the opportunity to expand its target audience and reach millions of potential customers for both print and online versions of Better Homes and Gardens.
“With more than 3.5 million visitors each month, HomeAdvisor.com gives us access to an even wider audience of consumers seeking home-related advice and information,”
said David Johnson, director of business development at Meredith Interactive Media.
“The combination of expert advice and editorial content from both Better Homes and Gardens online and HomeAdvisor creates an invaluable online resource for today’s homeowners.”
“As a trusted brand among consumers, Better Homes and Gardens is a logical choice for authoritative editorial content,”
said Ian Morris, product unit manager of HomeAdvisor.com.
“It’s the perfect supplement to our award-winning site, and part of our ongoing effort to be the most comprehensive resource for any house and home-related question.”
About HomeAdvisor.com
HomeAdvisor.com is the Internet’s most complete guide for finding everything about the home, combining Microsoft® technology with services and expertise from the most trusted names in the real estate and mortgage industries. HomeAdvisor.com helps consumers address every home-related decision and will offer the guaranteed* lowest rates for mortgage loans. Named Best Online Home-Buying Site on the Web three consecutive times by Gomez in its summer, fall and winter 2000 Internet Home-Buying Scorecards, and winner of the Inman Innovator Award as the best residential real estate site, HomeAdvisor.com is a PC Magazine Top 100 Web site, a Yahoo! Internet Life Best of the Best winner and one of its 100 Best Sites for 2000, and a Family PC Web Site of the Month. Launched in July 1998, HomeAdvisor.com can be found on the World Wide Web at http://houseandhome.msn.com// .
About HomeAdvisor Technologies
HomeAdvisor Technologies Inc. is focused on providing an open and scalable platform that empowers customers to complete real estate and loan transactions with superior service to all parties involved. Backed by Microsoft Corp. and leading mortgage industry companies, HomeAdvisor Technologies is dedicated to delivering cost-effective software tools and services.
About Meredith Corp.
Meredith Corp. (NYSE: MDP) ( http://www.meredith.com/ ) is one of the nation’s leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. Meredith publishes more than 20 magazine brands, including Better Homes and Gardens and Ladies’ Home Journal, and more than 100 special-interest publications. Meredith owns 12 television stations — including properties in Top 25 markets such as Atlanta, Phoenix, Orlando and Portland — and produces original television programming based on its strong brands. Meredith’s consumer database, which contains more than 60 million names, is the largest domestic database among media companies and enables magazine and television advertisers to precisely target marketing campaigns.
Additionally, Meredith has an extensive Internet presence, which includes 26 Web sites, strategic alliances with leading Internet destinations and branded anchor tenant positions on America Online. Meredith’s cornerstone site is Better Homes and Gardens Online ( http://www.bhg.com/ ), which features new articles every weekday, plus frequent special seasonal sections.
About Microsoft
Founded in 1975, Microsoft (Nasdaq
“MSFT”
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
* Certain offer restrictions apply.
Microsoft, HomeAdvisor and HomeAdvisor.com are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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