REDMOND, Wash., May 11, 2001 — Microsoft® Commerce Server 2000, the successor to Site Server 3.0 Commerce Edition, is the best bet for building today’s agile e-business solutions. Since 1998, Site Server helped more companies create leading e-business solutions than any other software. Today, building on that success, Commerce Server 2000’s new and enhanced features make upgrading a simple decision.
Starbucks Coffee Co., the world’s leading retailer, roaster and brand of specialty coffees, launched its first-generation e-business Web site in 1998 using Site Server. Since then, millions of cyber-sippers have buzzed through its doors to buy coffee and gifts, locate retail stores, and learn how to brew the perfect cup of coffee. In late 1999, Starbucks decided the site needed a major upgrade to enable new functionality and prepare for long-term growth. To achieve those goals, Starbucks upgraded to Commerce Server 2000.
“The decision to upgrade starbucks.com to Commerce Server 2000 was an easy one to make,”
said Rob Reed, manager, Web IT, Starbucks Direct.
“As a result, scalability and performance have improved, and the company now has the tools it needs to profile and target customers, analyze site data, and deliver new features in the shortest time possible. With Commerce Server 2000, we’ve laid a foundation that not only enables e-business, but allows us to understand and communicate with our customers, making them happier and more loyal.”
Recently, Starbucks announced plans for a wireless initiative for stores across North America. Joining Starbucks in the alliance are Microsoft and Compaq Computer Corp.
More information on Microsoft Commerce Server 2000 is available at http://www.microsoft.com/commerceserver/ .
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