Lessons Learned in E-Business Documented by Microsoft Vice President

REDMOND, Wash., June 25, 2001 — Vice president of the new Microsoft Services Organization and founder of the Microsoft Consulting Services division, Robert McDowell has written a primer for e-business success called
“Driving Digital: Microsoft and Its Customers Speak About Thriving in the eBusiness Era”
(HarperBusiness, 2001, ISBN: 0-06-662092-9). The book gives voice to many forward-thinking executives from companies such as General Electric Co., Merrill Lynch & Co. Inc. and Marriott International, who share their stories of challenge, struggle, and battles lost and won as they transformed their organizations to meet the challenge of doing business in a digital world.

“Bob McDowell’s position at Microsoft for the last several years was both evangelist to and advocate for information technology professionals worldwide. If there was one person at that company I would look to for tips and lessons learned around the world in e-business, it would be Bob,”
said Rob Enderle, research fellow at Giga Information Group Inc.

McDowell, who has more than 30 years’ experience in the technology industry, created Microsoft Consulting Services 11 years ago as his first assignment at Microsoft. Since then, he has traveled the globe learning about enterprise technology needs and helping companies to solve their business problems using technology.

McDowell has recently been appointed the head of the new Microsoft Services Organization, which combines consulting and support divisions and which signals a stepping up in Microsoft’s commitment to serve enterprise customers, including acting as prime contractor, when appropriate.

“With the debut of our Microsoft® .NET Enterprise Servers, and now of our unified services organization, we are continuing to demonstrate that Microsoft is committed to the success of our enterprise customers,”
McDowell said.
“Working closely with our partners, nearly a third of our company is focused on consulting and support services, bringing the knowledge and skill to ensure that our products deliver maximum business value to our customers. And that’s really what this book is all about: a focus on the key technology drivers that business leaders must leverage to achieve maximum value for their customers, employees and shareholders.”

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software —
any time, any place and on any device.

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