MSN Extends Internet Service Switch Offer Based on Campaign Success

REDMOND, Wash., Sept. 25, 2001 — Since last May’s launch of the $50 million MSN®
switcher campaign and promotional offer, almost 80 percent of customers new to MSN Internet Access have switched from other ISPs, and nearly half of these new customers have switched from AOL. In response to this strong customer demand, the MSN network of Internet services, the world’s largest consumer network, today extended its special Internet service offer to customers looking for a more useful and appealing alternative. MSN, whose Internet access subscribers now number 6.9 million, also announced that its existing service will be available this fall in a new version. MSN 7 will include exciting new services and expanded broadband capabilities, and is designed to be the best choice for consumers who are excited about the Web.

“Consumers have told us that they need the Web to be useful, not just easy. The vast majority of new customers are switching from other ISPs because they want more from the Web, and they see MSN as the service that can offer them the most compelling Web experience,” said Yusuf Mehdi, vice president of MSN and the Personal Services Business Group at Microsoft Corp. “When MSN 7 becomes available this fall, it will deliver an even more powerful and useful suite of services, bringing consumers the best the Web has to offer.”

Through the extended promotion, MSN will offer new customers three months of MSN Internet Access free of charge* as well as a $21.95-per-month rate guarantee until Jan. 1, 2003. Customers can take advantage of this limited-time offer by going to MSN.com or by calling 1-800-FREE-MSN to sign up.

About MSN

MSN is the world’s most popular destination on the Web, attracting more than 250 million visitors per month. Available in 33 markets and 17 languages, MSN provides consumers with their home on the Web — where they can get everything they need from the Web and make the most of their time online. MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. MSN is located on the Web at http://www.msn.com/.

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.

* Details of three-month trial MSN Internet Access dial-up plan with price guarantee: MSN Internet Access is for users of the MSN Companion and Microsoft® Windows®
95 or later operating systems only. In addition, users must subscribe to MSN Internet Access in accordance with its subscription agreement to access the service. Offer is only available to new MSN Internet Access members in the 50 United States, the District of Columbia and Puerto Rico. A major credit card is required. After the trial period and until subscribers cancel their account or select an alternative plan, their credit card will be automatically charged $21.95 per month through Jan. 1, 2003, and thereafter they will automatically be charged the current price for the MSN Standard Unlimited Access Plan. MSN is available only for personal noncommercial use. Additional telephone and/or long-distance toll charges may apply. It is the customer’s responsibility to check with their phone company to determine if additional phone charges may apply. Local market network activity and capacity may affect access availability. Offer may not be combined with any other Microsoft offers or rebates. Limited-time offer.

Microsoft, MSN and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web site at http://www.microsoft.com/presspass/ on Microsoft’s corporate information pages.

Related Posts

Q&A on MSN 7: Not Just Easy to Use, but Useful to Use

Today’s Web users rate “useful” more important than just “easy,” reports MSN Vice President Yusuf Mehdi, explaining the rationale behind enhancements in the newest version of Microsoft’s fast-growing online service.

The New MSN

In a conversation with PressPass, Microsoft group vice president Rick Belluzzo discusses MSN’s new software and integrated services that give users a more satisfying Web experience.