Microsoft Commerce Server 2000 Helps Bring African Safari to the Web

REDMOND, Wash., Sept. 27, 2001 — Microsoft Corp. today announced that AfriCam, one of the world’s first converged interactive media businesses, has implemented the Microsoft® Windows® 2000 operating system and Commerce Server 2000 as its e-commerce solution and has seen increased scalability and a lowered total cost of ownership. The AfriCam site,, was originally based on Art Technology Group and Oracle software and ran on Sun Microsystems and Linux servers, but AfriCam found that solution costly and unable to scale enough to meet its needs, so it switched to the Microsoft .NET Platform.

“As the AfriCam site grew, we realized a need for a more robust and stable platform. We wanted a more cost-efficient e-commerce solution than we had and one that we could deploy quickly,”
said Keith Wallington, director of marketing at AfriCam.
“We found exactly what we were looking for with Commerce Server 2000 because it can support our global and very dynamic infrastructure and has brought us a lowered TCO. As our business and technology needs grow, Commerce Server can provide us with the stable foundation we will need.”

AfriCam, which provides global viewers with live images of animals in their natural habitat 24 hours a day, receives 1.5 million page impressions per day to view its live broadcasts on Africa’s most-visited content Internet site. AfriCam utilizes Commerce Server 2000 to manage user profiling and provide e-commerce functionality for AfriCam’s online store.

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