Latest Research Shows MSN eShop Is the No. 1 Shopping Portal on the Web

REDMOND, Wash., Oct. 2, 2001 — The MSN® network of Internet services today announced that latest data from Jupiter Media Metrix reports that MSN eShop is now the No. 1 shopping portal on the Web.* MSN eShop surpassed Yahoo! Inc. by nearly 20 percent to secure the largest online reach on the Web.** While other shopping sites are experiencing declines in reach, MSN experienced an 11 percent increase from July to August and a 30 percent increase over the past year.

As testament to this success, an impressive list of merchants are signing on with MSN eShop and are very pleased with the relationship. Blue Nile Inc., an online jeweler, speaks out about the value of being a merchant on MSN eShop, the most popular shopping portal on the Web.

“MSN brings us more than three times more revenue than we get from any other portal or partner,”
said Kevin Keith, director of Marketing of Blue Nile.
“Over the past three years, MSN has played an unprecedented role in our success. It is committed to partnering with us to improve the shopping experience for the consumer, and this results in more qualified consumers and higher traffic to Blue Nile.”

As MSN continues gaining momentum in shopping, online retailers are seeing the impact of MSN on their business. This summer, MSN drove more traffic than any other Web site, including Yahoo and AOL, to some of the largest merchants on the Web. Nielsen//NetRatings named MSN the No. 1 referral site in July for leading merchants such as Nordstrom, Gap, Macy’s, BestBuy, Old Navy and Office Depot.***

“MSN’s continued growth and leadership on the Web sets our merchants up for success as they head into the holiday season,”
said Richard Bray, vice president of MSN at Microsoft Corp.

Programs such as MSN Advantage Marketing demonstrate our commitment to providing each one of our customers with customized marketing solutions to increase sales and maximize branding.

MSN Advantage Marketing helps merchants get better results from their marketing dollars. Account teams for the merchants work to understand their business and to provide them with customized solutions to meet their specific marketing needs. With access to industry-focused reports, ad specifications and target markets, gives companies the information they need to build and optimize their MSN marketing campaigns. More information on MSN Advantage Marketing can be found at .

About MSN

MSN attracts more than 250 million visitors per month. Available in 33 markets and 17 languages, MSN provides consumers with their home on the Web — where they can get everything they need from the Web and make the most of their time online. MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. MSN is located on the Web at .

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers

a wide range of products and services designed to empower people through great software — any time, any place and on any device.

* Source: Jupiter Media Metrix, August 2001. Custom category as defined by Microsoft.

** Source: Jupiter Media Metrix, August 2001: Yahoo Shopping defined as .

*** Results based on Nielsen//NetRatings, July 2001.

Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft® Web site at on Microsoft’s corporate information pages.

Related Posts