REDMOND, Wash., Oct. 17, 2001 — Microsoft Corp. today announced that Joanne K. Bradford, formerly vice president and director of North America Advertising Sales at Business Week, has agreed to join the company as vice president and chief media revenue officer of MSN. At MSN, Bradford is charged with overseeing and building a world-class sales organization to help continue the growth that the MSN®
Internet service is experiencing as a digital marketing leader. The 270 million unique users worldwide that visit the MSN network each month will continue to serve as a major benefit to marketers with which Bradford and her team will work to deliver new and compelling online marketing solutions.
“We are delighted to have someone of Joanne’s caliber from one of the most successful business publications in the world step into this role and help lead MSN digital marketing efforts during this exciting and dynamic time,” said Richard Bray, Microsoft’s vice president of MSN. “We spoke with a number of candidates, but Joanne’s experience of more than 20 years in the industry, along with a top-notch network of client and agency relationships and a proven record of being able to build and lead a high-quality team, were what set her apart.”
“I am excited to join Microsoft and the MSN team during this time of tremendous opportunity in the area of digital marketing,” Bradford said. “I look forward to working with the team at MSN as it continues to develop innovative new products and provide an online service that attracts millions of people every day, making it a premier place for companies to market their goods and services online.”
During Bradford’s tenure as vice president at Business Week, the region delivered record revenues and profits. Bradford was hired by Business Week in 1989 as an account manager and quickly advanced to the role of technology marketing manager. In 1997, she was made vice president of Sales for the magazine’s Western region, where she more than doubled its advertising-based revenue. Bradford was the first woman to hold the post of vice president and director of North American Advertising Sales for Business Week magazine and, as such, was one of the highest-ranking women at the McGraw Hill Companies. Before joining Business Week, Bradford spent several years as district sales manager for Engineering News Record. She began her business career in 1986 in the Management Training Program at R.H. Macy.
MSN attracts more than 270 million unique users worldwide per month. Available in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com/ . International sites are located at http://www.msn.com/wwcon/intl_map.asp .
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software –any time, any place and on any device.
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