MSN Search Surpasses Competition to Become No. 1 Search Service in the United States

REDMOND, Wash., Jan. 10, 2002 — According to Jupiter Media Metrix,1 MSN®
Search has surpassed Yahoo! Search and is now the No. 1 search service in the United States. Not coincidentally, use of MSN Search has reached 36.6 million unique users in the United States, compared with Yahoo! Search’s 31.9 million users.1 MSN Search leadership extends to several international markets where it also surpasses Yahoo! Search, including Australia, Canada, Italy, Spain, Switzerland and the United Kingdom.2 Available in 33 markets and 15 languages, MSN Search reveals the success of the service’s efforts to provide the 270 million unique monthly visitors worldwide to the MSN network of Internet services with the most relevant results available on the Web.

“After e-mail, searching the Web is the most popular activity on the Internet,” said Bill Bliss, general manager of MSN Search at Microsoft Corp. “More people are coming to MSN Search because we provide the most useful search results, which has made us the No. 1 search service in the United States.”

Hottest Search Topics of the New Year

MSN Search is dedicated to providing its customers with an innovative Internet experience by delivering highly relevant search results through a combination of smart search technologies and useful content. A glance at popular MSN Search topics in the United States for the first week of January reveals that consumers are finding the information they feel they need most, including about the following:

  • Weight-loss programs

  • Hot movies such as “A Beautiful Mind” and “The Fast and the Furious”

  • Wedding planning 3

And increasingly popular searches for financial aid applications such as FAFSA (Free Application for Federal Student Aid)3 further show how MSN Search helps consumers find the search tools and content they need to make the Web more useful in their everyday lives.

About MSN

MSN attracts more than 270 million unique users worldwide per month. Available in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at MSN worldwide sites are located at

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.


1 Source: Jupiter Media Metrix, November 2001, Monthly Flash Report

2 Source: Jupiter Media Metrix, November 2001, Custom Data: Australia, Canada, Italy, Spain, Switzerland, United Kingdom

3 Source: MSN Search

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