Online Shoppers Instantly Notified of Exclusive Sales, Bargains and Giveaways With MSN

REDMOND, Wash., June 4, 2002 — MSN® eShop, part of the MSN network of Internet services, is now the only shopping site to give bargain hunters around the United States an easy and free way to instantaneously find out about special sales and deals, no matter where they are. With new MSN Shopping Alerts, people will be instantly notified about exclusive sales, discounts and giveaways from MSN eShop retailers. With the service, available immediately, shoppers can receive alerts in their MSN Hotmail® service account, via MSN Messenger Service, and even on their Web-enabled phones, Web-enabled Pocket PCs and Handspring PDAs through MSN Mobile.

Shoppers can visit today to choose the type of alerts they want to receive, and they can customize when and how those alerts are delivered. Available alerts include the following:

  • MSN Exclusive Alerts flag exclusive deals, sales and giveaways for MSN shoppers only from participating MSN eShop retailers such as, and

  • Bargain
    Alerts notify shoppers of bargains and seasonal sales from participating MSN eShop retailers.

  • Seasonal Shopping
    Alerts provide tips, specials and great gift ideas for special holidays and events throughout the year, such as graduation and Father’s Day.

“Anyone who has ever kicked themselves for missing a huge sale or waiting until the last minute to plan for an important holiday will love the immediacy of MSN Shopping Alerts,”
said Jim Barr, general manager of Commerce Services for MSN.
“Using innovative Microsoft® .NET technology, MSN Alerts provide consumers with useful and convenient shopping reminders.”

MSN eShop offers a host of features that provide consumers with a superior online shopping experience. Useful shopping features, such as personalized gift reminders, virtual dressing rooms in which shoppers can
“try on”
clothes before purchasing them, wish lists, seasonal buying guides, price comparison tools and now exclusive MSN Shopping Alerts, provide the tools and technology consumers need to make the most of their time online.

In its latest initiative to provide consumers with the best online shopping experience, MSN eShop today launched 15 Days of Deals. This program, exclusive to MSN shoppers, features a new product offer from popular, brand-name retailers each day for the next 15 days. Offers range from deep discounts on popular products to exclusive sales.

  • will offer MSN shoppers an exclusive 40 percent discount on Weber’s Smokey Joe Gold grill for a 24-hour period, beginning June 10.

  • Exclusively for MSN shoppers, Macy’s will offer one free companion airfare on one of the seven major U.S. carriers when shoppers spend $100 or more on on June 11.

  • Prior to its broad release, celebrity chef Emeril Lagasse’s new line of stainless steel cookware, Emerilware Stainless, will be offered exclusively to eShop shoppers on June 13 by eShop retailer, CHEF’S ( Shoppers will also receive a free four-piece set of Emerilware cooking tools when they purchase the cookware on MSN eShop.

Shoppers no longer need to mark these sales and deals on their personal calendars. With the new MSN Shopping Alerts technology, MSN consumers can be immediately notified via MSN Hotmail, MSN Messenger or MSN Mobile of the exclusive deal of the day. More information about 15 Days of Deals from MSN eShop and the new Shopping Alerts notification technology can be found at .

About MSN

MSN attracts more than 270 million unique users worldwide per month. Available in
34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at . MSN worldwide sites are located at .

About Microsoft

Founded in 1975, Microsoft Corp. (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.

* Jupiter Media Metrix, April 2002. Custom category as defined by Microsoft (includes AOL Proprietary Shopping,, MSN Shopping)

Microsoft, MSN and Hotmail are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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