NEW YORK, Oct. 15, 2002 — MSN will deploy its signature B-FLY Bladers throughout New York City today as part of its countdown to the Oct. 24 release of MSN®
8, the latest version of Microsoft Corp.’s Internet software.
MSN frequently uses the B-FLY Bladers as its frontline brand ambassadors. The skating brigade will canvass the city today to encourage people on the street to preview the new MSN by visiting http://preview.msn.com/ . First among the Bladers’ many stops in Gotham will be Lincoln Center, where MSN rival America Online Inc. is holding a coming-out party for the latest version of its software.
“We’re eager for the public to compare our service with the others out there,”
said Bob Visse, director of marketing for MSN.
“Our new version has some incredibly powerful tools that make it much more useful than the competition, and the B-FLY Bladers are great at getting that message out to people where they live and work.”
Chief new features of MSN 8 are enhanced spam filters, better browsing and powerful parental controls that are regarded as among the best in the business.
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
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