Microsoft Windows Embedded Partners Recognized For Product And Service Excellence With North American Partner of the Year Awards

LAS VEGAS, Oct. 22, 2002 — Microsoft Corp. today announced the winners of the Windows Embedded North American Partner of the Year awards, which were presented during the Windows Embedded Partner Summit yesterday at the Windows Embedded Developer Conference 2002. The Partner of the Year awards recognize the expertise of industry partners in the embedded market that over the past year have helped bring a wide range of innovative Microsoft® Windows®
Powered devices to market. Windows Embedded partners were honored in categories ranging from Distributor to Systems Integrator and Silicon Vendor, highlighting the many types of partners Microsoft works with as part of the Windows Embedded ecosystem.

“Windows Embedded partners are an integral part of our ecosystem, creating opportunities and innovations that are delivered to our mutual customers,”
said Todd Warren, general manager of the Embedded and Appliance Platforms Group at Microsoft.
“This year’s award winners are truly committed to being technology leaders in their areas of expertise and to providing the knowledge that will help Windows Embedded developers deliver their devices to market quickly and easily.”

Windows Embedded partners play a key role in helping companies quickly deliver smart, next-generation devices to market by offering a range of products and services. These Partner of the Year award winners have a proven record of success in enabling customers to bring their devices to market quickly. The following is a complete listing of the Partner of the Year award categories and the winners in each category for work with the Windows CE .NET and Windows XP Embedded platforms:

Distributor

  • BSQUARE Corp. (Windows CE .NET). BSQUARE won Distributor of the Year for its continued leadership and innovation in support of Windows CE .NET while also developing new business opportunities on the Windows CE .NET platform.

  • Venturcom Inc. (Windows XP Embedded). Venturcom won Distributor of the Year honors for its innovation and expertise with Windows Embedded solutions, and for generating new business on the Windows XP Embedded platform.

Independent Hardware Vendor (IHV)

  • Applied Data Systems Inc. (Windows CE .NET). Working with Windows CE .NET, ADS delivered the Bitsy development system for OEMs developing smart mobile devices, providing a direct impact to a key device category.

  • Arcom Control Systems Inc. (Windows XP Embedded). Arcom delivered ready-to-run hardware and software development kits resulting in innovative products in the communication and control markets.

Independent Software Vendor (ISV)

  • Macromedia Inc. (Windows CE .NET). Macromedia delivered its innovative Flash plug-in for the Windows CE .NET platform that empowers designers and developers to efficiently create and deliver engaging experiences on the Web.

  • Venturcom Inc. (Windows XP Embedded). Venturcom has developed innovative applications that augment Windows XP Embedded. Venturcom’s RTX technology addresses the need for mission-critical control and applications requiring real-time determinism.

Original Equipment Manufacturer (OEM)

  • ViewSonic Corp. (Windows CE .NET). ViewSonic is delivering a wide range of Windows Powered wireless, mobile devices ranging from Smart Displays to Web-pad devices aimed at vertical applications.

  • Wyse Technology Inc. (Windows XP Embedded) Wyse is a leader in the thin-client space and has delivered an innovative line of Windows-based terminals for use in corporate computing environments.

Systems Integrator (SI)

  • Intrinsyc Software Inc. (Windows CE .NET). Intrinsyc earned this award for its leadership role in helping accelerate the adoption of Microsoft .NET and the Windows CE .NET embedded operating system, and for helping numerous OEMs create next-generation, intelligent devices.

  • BSQUARE (Windows XP Embedded). BSQUARE received this award for its strategic OEM design engagements and its evangelism for the Windows Embedded platform.

Silicon Vendor (SV)

  • Intel Corp. (Windows CE .NET). Intel’s XScale line of application processors support a high level of design activity in products such as PDAs and smart displays. Intel provides valuable technical feedback through the collaboration announced in February to optimize Windows CE .NET for Intel PXA250 and Intel PXA210 applications processors based on the Intel XScale microarchitecture.

  • National Semiconductor Corp. (Windows XP Embedded). National Semiconductor has been working with OEMs to bring to market products such as thin clients and point-of-sale terminals using the latest in Windows XP Embedded technology running on National’s Geode product family of silicon solutions.

These awards highlight a strong year for the growth of the Windows Embedded Partner Program (WEP), which helps partners market their offerings to customers and helps customers find the products and solutions they are looking for. In the past year, participation in the WEP program has grown to include more than 1,600 partners in 55 countries worldwide, accounting for more than 700 product offerings for customers in the embedded industry.

About the Microsoft Embedded and Appliance Platforms Group

The Microsoft Embedded and Appliance Platforms Group (EAPG) delivers the Windows Embedded operating systems and tools, which are comprehensive software platforms for building the next generation of intelligent, 32-bit connected Windows Powered devices that demand rich applications and Internet services. In addition, Microsoft offers a wide range of programs and services designed to meet the specific needs of Windows Embedded customers, industry partners and developers. Windows Embedded operating systems currently shipping include Windows CE .NET and Windows XP Embedded, as well as the Server Appliance Kit for Windows 2000. The EAPG also is working on a new device category, Windows Powered Smart Displays, that will extend the Windows XP experience throughout the home. Information on partnering with EAPG is available by contacting mwep@microsoft.com .

About Microsoft

Founded in 1975, Microsoft (Nasdaq
“MSFT”
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.

Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass/ on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.asp .

Appendix: Partner of the Year Quotes

“It is an honor to be selected by Microsoft as a Windows Embedded Partner of the Year IHV. This recognition demonstrates the continued strength of our relationship with the Embedded and Appliance Platforms Group at Microsoft and will help us keep our customers at the forefront of wireless, battery-operated and networked technologies.”

  • Robert Olsen
    CEO
    Applied Data Systems

“We are very pleased to receive these annual awards from Microsoft acknowledging our continued contributions to the success of Windows Embedded platforms. Winning awards in two separate categories across two different operating systems clearly demonstrates the breadth and depth of BSQUARE’s ability to provide Windows Embedded solutions to the industry.”

  • Bill Baxter
    President and CEO
    BSQUARE

“We are extremely proud to be named Microsoft Windows Embedded Partner of the Year for the second year in a row. Microsoft and Intrinsyc share a common vision of the enormous potential of embedded computing.”

  • Neil McDonnell
    President and CEO
    Intrinsyc

“We are pleased to have been awarded the Partner of the Year distinction for the second year in a row for our work with Microsoft to provide best-in-class hardware and software solutions.” “Together, we are rolling out compelling voice and data platforms to support a wide range of wireless client devices based on Windows CE .NET and Intel Personal Internet Client Architecture (PCA) building blocks.”

  • Peter Green
    General Manager
    Extended Computing Division
    Intel

“This award from Microsoft recognizes the dedication and diligent work that our division has put forth over the last year. We have significantly stepped up efforts and resources in the co-engineering area and developed system-level solutions that blend the features of the Windows Embedded operating systems with the competitive price, low power and optimum performance of National’s Geode processor.”

  • Brett Pardikes
    Strategic Alliance Manager
    National Semiconductor

“We are pleased that Microsoft has given Venturcom this award in recognition of our ability to provide customers with the benefits of the Windows XP Embedded operating system.”

  • Richard Davis
    President and CEO
    Venturcom

“As a relative newcomer to the embedded space, we feel that this award validates our expertise and approach to developing smart-display devices that leverage embedded technology. The combination of our imaginative technologies and powerful software by Microsoft has enabled us to bring superior-quality products — like the airpanel wireless Smart Displays — to market.”

  • Marc McConnaughey
    Senior Vice President
    Advanced Technologies Group
    ViewSonic

“Industry leadership can only be obtained through solid relationships, and our relationship with Microsoft over the past three years has evolved to the point that we work together to drive Windows Powered thin clients to new levels. Microsoft’s Embedded OEM Partner of the Year award demonstrates both our technological leadership and ability to rapidly meet customer demand by bringing new Microsoft Windows Powered solutions to market.”

  • Brad Rowland
    Director of Product Management
    Wyse

“Since Arcom first started utilizing Windows Embedded operating systems our business model has quickly become Microsoft centric. Our Windows CE and XP Embeddedefforts are without a doubt a major contributor to Arcoms continued growth.Being awarded IHV Partner of the Year has provided a huge internal and external win for Arcom,clearly demonstrating thatMicrosoftrecognizes that Arcom is considered a Best of Class Windows Embedded hardware provider.”

  • Les Goodman
    Managing Director
    Arcom

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