Microsoft and Samsung Announce Low-Cost Pocket PC Concept Design

REDMOND, Wash., Nov. 11, 2002 — Microsoft Corp. and Samsung Semiconductor Inc., a leader in system-on-a-chip technology, today announced the availability of a new Windows®
Powered Pocket PC concept design that dramatically lowers costs and reduces product development time for mobile device OEMs and original device manufacturers (ODMs).

The new design incorporates a Samsung ARM9-based S3C2410 application processor and Microsoft’s powerful Pocket PC software and a 3.5-inch QVGA grayscale or color display. The Samsung application processor utilizes NAND Flash memory and includes a host of peripherals. To enhance multimedia functionality, multimedia card, SD and SDIO expansion card capabilities are incorporated into the concept design. The design sets a new standard for ultrasmall handheld devices with its 4.1-by-2.8-inch size and only 2.9-ounce weight (grayscale version).

“The power of the Microsoft® Pocket PC software coupled with the performance and reliability of Samsung’s application processor represents a paradigm shift in mobile device concept designs,”
said Dr. Yun Tae Lee, vice president of Samsung Electronics’ Mobile Solution Project.
“This ultralow-cost, maximized design gives consumer electronics OEMs and ODMs the ability to rapidly bring to market high-value, low-cost mobile computing solutions.”

“Mobile device manufacturers can take advantage of fully optimized low-cost concept designs to bring their products to market quickly and at competitive price points,”
said Juha Christensen, corporate vice president for the Mobile Devices Division at Microsoft.
“By collaborating with Samsung, we ensure a more rapid development process so that hardware manufacturers can include industry-leading multimedia and broader wireless functionality in computing devices such as Pocket PCs and smart phones.”

By working with Microsoft on the concept design, Samsung has dramatically reduced the complexity of the solution and lowered costs to levels that will enable OEMs and ODMs to deliver substantially improved product offerings to the high-value, low-price segment of the PDA market. Microsoft’s powerful Pocket PC software and Samsung’s application processor give the reference design NAND Flash capability, highly efficient multimedia and gaming functionality, new peripherals, and broader wireless support.

About Samsung Semiconductor

Samsung Semiconductor Inc. is a wholly owned U.S. subsidiary of Samsung Electronics Co. Ltd. Headquartered in Seoul, Korea, Samsung Electronics is a mainstay of the global electronics industry. It is the world leader in DRAM memory, SRAM memory and TFT-LCD display products for industrial, mobile and desktop computing applications. Samsung Electronics is one of the world’s largest semiconductor companies overall, with a full line of semiconductor products including Flash memory, microprocessor and custom ASIC components. Samsung Semiconductor Inc. is located in San Jose, Calif. More information can be found at http//

About Samsung Electronics

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. Samsung Electronics is the world’s largest producer of memory chips, Smart Card Chips, Display Driver ICs, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses. For more information, please visit the Web site, .

About Pocket PC

Microsoft Windows Powered Pocket PCs, the next-generation PDAs from Microsoft and industry partners, offer customers the best way to connect to their most essential information while away from their desk, yet are versatile enough to satisfy the personal needs of today’s busy mobile consumer. Pocket PCs already include a broad range of native business, personal productivity and entertainment applications, yet can easily be expanded to adapt to each customer’s changing needs through a continually growing number of industry-standard hardware and software options. More information about the new lineup of Pocket PC 2002-based devices is available at .

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.

Microsoft and Windows are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at .

Related Posts