Scientist’s Business M.o.X.i.e. Earns National Recognition From Microsoft

REDMOND, Wash., Dec. 4, 2002 — There was a designer, a diver and a handbag maker, but it was the scientist who proved most savvy. Microsoft Corp.’s Macintosh Business Unit today declared Alissa Salmore, research associate for Great Lakes Water Institute ( ) in Milwaukee, the winner of its Ms. M.o.X.i.e. (Microsoft®
Office v. X Integrated Experience) contest, culminating a national search for the most savvy, accomplished businesswoman who uses a Mac. In addition to the Ms. M.o.X.i.e. title, Salmore will receive $10,000 and a new iMac loaded with Microsoft Office v. X, the productivity suite developed specifically for Mac OS X.

Microsoft began its search for Ms. M.o.X.i.e. in October with a national call for entries. Judges, including fashion designer Shoshanna Lonstein, selected the top semifinalists, with three finalists chosen by popular vote at . A panel of judges then chose Salmore from the three finalists. Salmore captured thousands of votes from around the world, edging out nine other Ms. M.o.X.i.e. semifinalists, including first and second runners-up Toby Malina, senior field technician with One World Journeys ( ), and Jessica Alpert-Goldman, handbag designer and owner of World According to Jess ( ).

“Salmore truly exemplifies Ms. M.o.X.i.e. She’s incredibly successful and creative, and has a true passion for making a real difference with her research,”
said Roz Ho, product unit manager for the Macintosh Business Unit at Microsoft.
“It’s inspiring to know that Microsoft Office v. X for Mac has played an important part in her success.”

Salmore’s award-winning molecular biology research involves the use of the most advanced tools to identify source contamination of bacterial water pollution. Her results have changed the way Milwaukee municipalities consider these problems and, ultimately, how they more efficiently deal with water pollution.

“I’m thrilled to be named Ms. M.o.X.i.e. and to represent a contest that celebrates successful businesswomen who find creative ways to make a difference in their fields,”
Salmore said.
“Office v. X helps me organize my research and share my findings with the world.”

About Ms. M.o.X.i.e.

The Microsoft Office v. X Search for Ms. M.o.X.i.e. contest was kicked off Oct. 8 with a national call for entries, inviting individuals to nominate themselves or a businesswoman they admire with an explanation of how that individual is creatively staying ahead of the business curve. Ten semifinalists advanced on Nov. 12 to the next round of online public voting. Three finalists were selected by popular vote at , and a panel of judges then chose Salmore from the three finalists to be named Ms. M.o.X.i.e.

The panel of judges included fashion designer and entrepreneur Lonstein, a woman who turned an idea into a $3 million fashion business through her drive and her own Ms. M.o.X.i.e. qualities.More information about the Microsoft Office v. X Search for Ms. M.o.X.i.e. contest is available at .

About Microsoft Macintosh Business Unit

The Microsoft Macintosh Business Unit is a leading developer of software and online products for the Macintosh platform. With the largest Mac-focused development team outside Apple Computer Inc., the MacBU consists of 145 full-time Mac product experts. Committed to the Macintosh platform since 1997, the MacBU delivers award-winning products developed specifically to meet the unique needs of Mac users. Current products include Microsoft Office v. X for Mac, a productivity suite that includes the e-mail and personal information manager Entourage (TM) X, Word X, Excel X and PowerPoint® X; Internet Explorer 5.2 for Mac; and MSN®
Messenger 3.0 for Mac. More information about the MacBU and Microsoft Macintosh products is available at .

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.

Microsoft, Entourage, PowerPoint and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.Apple, Mac and Macintosh are registered trademarks of Apple Computer Inc.

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