Who: MSN® Autos, formerly the MSN Carpoint®
online automotive service, is the world’s largest network of automotive research, buying and ownership services. The dedicated auto channel for MSN is visited by more than 10 million consumers each month.
What: MSN Autos is introducing the official consumer Web site for the 2003 North American International Auto Show (NAIAS), http://autoshow.msn.com/autoshow2003/ . For the sixth consecutive year, MSN Autos will provide consumers with instant access to new production model launches and concept cars as they are unveiled in Detroit along with independent auto reviews, surround and streaming video, and photography from the show floor.
Where: Consumers can easily access the auto show online by visiting http://www.msn.com/ and clicking on the Autos channel link found on the site navigation bar, or by visiting http://autoshow.msn.com/autoshow2003/ .
Event location: COBO Conference/Exhibition Center, Detroit
When: Event dates: Jan. 5–8, media only; Jan. 11–20, doors open to the public
Why: As the official consumer Web site for this year’s show, MSN Autos will offer a backstage pass to the show, including views of the hottest cars as they are unveiled, days before the show opens to the general public. Consumers who visit MSN Autos can view streaming video highlights, extensive photography, 360-degree surround videos, and exclusive reports and interviews from the show floor. In addition, MSN Autos will feature its virtual show floor to provide instant access to photos, videos and surround videos of exciting show highlights.
Web Site Sponsors: Toyota Motor Corp. is the premium sponsor for this year’s Web site. Additional sponsors include Ford Motor Co., General Motors Corp., Volkswagen of America Inc. and Volvo Cars of North America LLC.
Interviews Available: MSN executives will be available at the show to discuss these topics:
New marketing alliances with major auto manufacturers to be announced the week of Jan. 6, 2003
Web site content, new-model launches and concept-car unveilings
Consumer and business-related automotive trends
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