NEW YORK, Feb. 13, 2003 — They’ve been seen on television and fluttering about from Las Vegas to Superior, Wis. Today the MSN®
8 Butterfly Squad begins its journey from New York, soaring on a nationwide tour to celebrate the MSN 8 brand and theme,
“It’s better with the Butterfly.”
Teaming with the Boys & Girls Clubs of America, the colorful and dependable MSN 8 Butterfly Squad will make things better for Boys & Girls Club members and city residents through community service, free event tickets and the like.
In addition to New York, scheduled MSN 8 Butterfly Squad stops include Seattle and Los Angeles, with additional cities to be announced. In each city, the MSN 8 Butterfly Squad will identify ambitious Boys & Girls Club members who will become MSN 8 Honorary Butterflies for a day and accompany MSN 8 Butterfly Squad members as they perform good deeds and community service activities, such as visiting local children’s hospitals and distributing free high-profile event tickets and MSN giveaways to community residents.
The MSN 8 Butterfly Squad represents the new features and product benefits of MSN 8, the newest Internet software from Microsoft Corp. Launched in October 2002, MSN 8 offers consumers a better Web experience with advanced communication tools, better browsing capabilities, exceptional online safety features and enhanced parental controls.
In New York, members of the Kips Bay Boys & Girls Club received a behind-the-scenes look at the fashion industry. Members who submitted winning essays to a panel of judges were selected as Honorary Butterflies to accompany the MSN 8 Butterfly Squad to the star-studded Elisa Jimenez Fashion Show during Fashion Week. The Honorary Butterflies joined the MSN 8 Butterfly Squad in the front row for the show, then went backstage to interview Jimenez and other celebrities in attendance.
“The MSN 8 Butterfly Squad helped make things better for members of the Kips Bay Boys & Girls Club by making some fashion-industry dreams come true,”
said Kurt Aschermann, senior vice president of marketing and communications for the Boys & Girls Clubs of America.
“We’re excited about working with the MSN 8 Butterfly Squad as it continues across the country, supporting some of our other local chapters.”
MSN has 9 million subscriptions and attracts more than 300 million unique users worldwide per month. With localized versions available globally in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. MSN 8 is the first Internet software product to have earned the trusted Good Housekeeping Seal. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com/ . MSN worldwide sites are located at http://www.msn.com/worldwide.ashx .
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
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