MIAMI, April 23, 2003 — YupiMSN, the part of the MSN® global network of Internet sites that delivers Spanish-language content and services to the United States and Latin America, today announced the unveiling of its new user interface. YupiMSN’s new design results in an optimized, more intuitive navigational experience for Spanish-speaking Internet users seeking an integrated online experience through which they can explore the Internet with YupiMSN Search; trade messages with the YupiMSN Hotmail®
Web-based e-mail service; share instant messages via the YupiMSN Messenger Service; or access news, information and entertainment on YupiMSN channels. The new YupiMSN.com interface offers user-friendly features such as fast-loading pages and a colorful, smooth look and feel that make the portal visually appealing and easy to navigate.
The new YupiMSN design also offers marketers an uncluttered online environment in which they can efficiently target U.S. Hispanic and Latin American Internet users. Following the latest Internet Advertising Bureau (IAB) guidelines, YupiMSN has lowered the number of ad sizes to reduce the costs and inefficiencies associated with the planning, buying and creative development of online media. The new ad units, which include rich media capabilities, are designed to enable marketers to utilize greater interactivity, expand creativity and increase overall effectiveness in their online efforts.
The new ad units are now available in the standard IAB sizes 160×600, 300×250, 180×150 and 728×90 pixels.
“The new YupiMSN was designed to increase our users’ overall satisfaction and to offer our advertising partners creative, simple and more cost-effective ad units that can enhance campaign performance,” said Jacqueline O’Brien, director of sales and marketing at YupiMSN. “This is just another step in ongoing efforts to improve what YupiMSN delivers to our loyal users and marketing partners.”
As part of the MSN global Internet network, YupiMSN provides Spanish-language content and services to more than 20 million users per month across the Americas. YupiMSN is committed to delivering the most useful and innovative online services today, bringing consumers everything they need from the Web to make the most of their time online. YupiMSN offers a portfolio of Spanish-language communications tools such as MSN Hotmail and MSN Messenger Service, as well as the latest news and information on world events, entertainment, sports over more than 15 content channels. YupiMSN is a Microsoft and TELMEX company and is headquartered in Miami. YupiMSN is located at http://www.yupimsn.com/ .
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