MSN Entertainment Heats Up Summer With Cool Promotions Of Blockbuster Movies

REDMOND, Wash., July 2, 2003 — Summer Movie Mania has arrived on in the United States, providing visitors an expanded array of cool content — including chat sessions, movie trailers, on-location photos, reports from the red-carpet premieres and celebrity interviews — related to the summer’s hottest blockbuster movies. Movie fans also can infuse a personalized air of excitement into their online environment by downloading special MSN®
Messenger 6 custom themes for their favorite movie — including backgrounds and custom display pictures — or add a celebrity-themed screen to their desktop.

Summer Movie Mania underscores MSN Entertainment’s continuous commitment to provide premier content about movies, music, television, games and other entertainment sources. Unique users of MSN Entertainment have increased by more than 200 percent since May 2002 to more than 12 million unique users in May 2003. With this dramatic growth, MSN Entertainment is ranked second among multicategory entertainment Web sites, according to May 2003 audience data released by Nielsen//NetRatings.

MSN Entertainment: One-Stop Source for Movies

By logging on to , fans can select from a wide assortment of content about each new movie as it debuts, with a new release each week through Aug. 1. Broadband users can enjoy the added thrill of watching trailers or movie clips in vivid detail and quickly chatting online with the films’ stars. When they’re ready to catch a showing of the movie at their local multiplex, fans can use the MSN Entertainment site to find theater locations and show times — and even buy their movie tickets online.

“From sci-fi action to old-fashioned adventure to love stories, MSN Entertainment is the one-stop source for everything that movie fans need to know this summer,”
said Lisa Gurry, group product manager for MSN.
“MSN is the place that can offer hip features, such as video interviews from ‘Pirates of the Caribbean: The Curse of the Black Pearl’ and ‘Lara Croft Tomb Raider: The Cradle of Life.’ Entertainment fans are recognizing the great investments we’re making in delivering a great broadband experience to consumers, and this summer we plan to blow them away with fantastic movie content on the Web.”

The Summer Movie Mania menu will feature promotions for
“Pirates of the Caribbean: The Curse of the Black Pearl”
starting July 7 and
“Lara Croft Tomb Raider: The Cradle of Life”
starting July 21.

About MSN

MSN attracts more than 300 million unique users worldwide per month. With localized versions available globally in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. MSN 8 is the first Internet software product to have earned the trusted Good Housekeeping Seal. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at . MSN worldwide sites are located at h .

About Microsoft

Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.

Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft®
Web page at on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at h .

Related Posts