REDMOND, Wash., July 10, 2003 — MSN®
and eBay today announced plans to expand their relationship and further integrate the consumer services offered by the two companies. The new alliance will make online shopping a more convenient and inclusive part of the daily online activities of consumers by pairing popular offerings from MSN, the world’s most visited online network, with eBay, the world’s online marketplace.
The deeper integration will allow customers of MSN to receive direct links to eBay for items related to their search queries from the MSN home page, MSN Search, MSN Shopping and MSN Auctions. The integration will make it easier for customers to find eBay listings and expand the potential market for eBay sellers. The companies plan further integration later this year and will continue providing
“auction ending” alert notifications to eBay users over the Microsoft®
.NET Alerts platform.
In addition to the integrated placements, MSN will showcase eBay’s advertising across its network in contextually relevant places, increasing daily awareness of eBay as a place for online consumers to buy and sell their favorite merchandise.
“Shopping is an incredibly popular online activity, and eBay is consistently one of the top five search queries on MSN Search,”
said Richard Bray, vice president of the MSN U.S. Region.
“By integrating the eBay marketplace more deeply throughout the MSN network, we will provide consumers with an even more useful, complete and convenient online experience.”
“We’re very excited to expand our relationship with the world’s leading online network,”
said Jeffrey Housenbold, vice president of Business Development and Internet Marketing for eBay.
“The integration of our services presents an untapped opportunity to attract new buyers and sellers to the eBay marketplace while enhancing the shopping experience on MSN.”
Microsoft and eBay announced a strategic alliance in March 2001 designed to expand their global online presence and improve the e-commerce experience for consumers. Today’s announcement builds on the successful relationship forged by the two companies and signals the beginning of an expanded relationship whereby MSN will promote eBay’s online Marketplace to its more than 300 million unique users.
MSN attracts more than 300 million unique users worldwide per month. With localized versions available globally in 34 markets and 18 languages, MSN is a world leader in delivering Web services to consumers and digital marketing solutions to businesses worldwide. MSN 8 is the first Internet software product to have earned the trusted Good Housekeeping Seal. The most useful and innovative online service today, MSN brings consumers everything they need from the Web to make the most of their time online. MSN is located on the Web at http://www.msn.com/ . MSN worldwide sites are located at http://www.msn.com/worldwide.ashx .
eBay is the world’s online marketplace (TM) . Founded in 1995, eBay has created a powerful platform for the sale of goods and services by a passionate community of individuals and businesses. On any given day, there are millions of items across thousands of categories for sale on eBay. eBay enables trade on a local, national and international basis with customized sites in markets around the world.
Founded in 1975, Microsoft (Nasdaq
) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
Microsoft and MSN are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass/ on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.asp.