Redmond, Wash., Dec. 8, 2003 — AT & T Wireless and Microsoft Corp. today launched the Windows Mobile (TM) Start Service for customers of the Motorola MPx200 phone. The new Windows Mobile Start Service is a Microsoft®
Web service that powers an AT & T Wireless Web site where customers can easily and quickly configure their Motorola MPx200 to access personal and work e-mail, mobile-optimized Web sites, free ring tones, home screens, and applications such as games. Customer selections are automatically sent to the phone over the air.
“The Windows Mobile Start Service offers a fast and easy way for AT & T Wireless customers to start enjoying terrific new services and capabilities on the Windows Mobile software platform,” said Vince Mendillo, director of the Mobile Devices Division at Microsoft. “By combining an innovative and convenient over-the-air setup with a familiar Web-based interface, customers can be more self-sufficient and minimize the need for placing support calls.”
“This service is the latest collaboration between Microsoft and AT & T Wireless aimed at enhancing the wireless experience of today’s mobile professionals,” said Abhi Ingle, vice president of business data solutions for AT & T Wireless. “We’ve made it simple for customers to get the most out of their Motorola MPx200 with this unique personalization feature.”
Motorola MPx200 customers benefit from the combination of AT & T Wireless’ high- speed GSM/GPRS data network and the Windows Mobile software platform, which combines voice calling with the ability to synchronize with PC data, such as Outlook®
information, and run software and services that greatly expand the utility of the phone. The Windows Mobile Start Service brings additional value to AT & T Wireless customers by providing one convenient location where they can configure and personalize the following:
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E-mail. Customers can easily configure their Outlook e-mail or POP3/IMAP account from their Internet service provider.
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Internet favorites. Customers can enrich their mobile Web browsing experience by selecting favorites from a list of Web sites optimized for viewing on small screens, or by adding their own.
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Ring tone and home screens. Customers can personalize the look and feel of their Motorola MPx200 with a selection of free polyphonic ring tones and home screens.
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Applications. Customers can extend the functionality of their phone and have fun by downloading free software, including games.
The Windows Mobile Start Service helps AT & T Wireless deliver enhanced customer service and gives customers a fast, streamlined way to personalize their mobile experience on the Motorola MPx200. To take advantage of the new Windows Mobile Start Service, customers can visit http://www.attwireless.com/smartphone/ and click on Customize It. More information on the Motorola MPx200 with Windows Mobile software available through AT & T Wireless also can be found at http://www.attwireless.com/smartphone/ .
About AT & T Wireless
AT & T Wireless (NYSE: AWE) is the second-largest wireless carrier, based on revenues, in the United States. With revenues of more than $16.5 billion over the past four quarters and 21.855 million subscribers as of Sept. 30, 2003, AT & T Wireless delivers advanced high-quality mobile wireless communications services, voice and data, to businesses and consumers, in the United States and internationally. For more information, please visit us at http://www.attwireless.com/ .
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and Internet technologies for personal and business computing. The company offers a wide range of products and services designed to empower people through great software — any time, any place and on any device.
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