Microsoft Windows Embedded Partners Recognized for Product and Service Excellence With North American Partner of the Year Awards

SAN DIEGO, June 30, 2004 — Microsoft Corp. today announced the winners of the Microsoft® Windows®
Embedded North American Partner of the Year awards at the Windows Embedded Developers’ Conference (DevCon) 2004. The Partner of the Year awards recognize the expertise of Microsoft industry partners that over the past year have helped quickly bring a wide range of innovative Windows Powered devices to market. Windows Embedded partners were honored in categories ranging from Distributor to Systems Integrator and Silicon Vendor, highlighting the many types of partners Microsoft works with as part of the Windows Embedded ecosystem.

“Microsoft is excited to recognize the contributions of our embedded partners and their important role in the continued success of the Windows Embedded offerings,” said Scott Horn, senior director of the Mobile and Embedded Devices Division at Microsoft. “Windows Embedded partners are an integral part of our business, enabling our mutual customers to identify high-quality solutions and services that our joint customers can take advantage of when building next-generation devices.”

Windows Embedded partners play a key role in helping companies quickly deliver innovative devices to market by offering a range of products and services. The Partner of the Year award winners have a proven track record of success in enabling customers to bring their devices to market quickly. The winners in each category for work with the Windows CE and Windows XP Embedded platforms are as follows:

  • Distributor: Arrow Electronics Inc. Arrow Electronics was named Distributor of the Year for its stellar performance in driving increased revenue growth with value-added services of its Microsoft-focused engineering team and leveraging its relationship with other Microsoft partners. Arrow’s ability to develop new business opportunities on the Windows Embedded platform has resulted in tremendous growth over the past year.

“Arrow is delighted to be named the Microsoft Windows Embedded North American Partner of the Year in the distributor category,” said Ed Allen, director of marketing at Arrow OEM Computing Solutions. “The exceptional growth that our group contributed to Microsoft’s revenues is the result of our team’s ability to drive sales through value-added offerings and establish new relationships with other Microsoft partners.”

  • Independent Hardware Vendor (IHV) and Systems Integrator (SI): Applied Data Systems Inc. (Windows CE). Participating in the Windows Embedded Evaluation Hardware Kitting Program, Applied Data Systems significantly reduced the development time for original equipment manufacturer (OEM) customers in key device categories.

“It is an honor to be recognized in two categories by Microsoft as a Windows Embedded Partner of the Year for both IHV and SI,” said Robert Olsen, CEO of Applied Data Systems. “This award illustrates the strength of our relationship with Microsoft and will help us keep our customers at the forefront of wireless, battery-operated and networked technologies.”

  • Independent Software Vendor (ISV): TenAsys Corp. (Windows XP Embedded). TenAsys has developed innovative products that augment the Windows XP Embedded platform. TenAsys’ INtime technology addresses the need for mission-critical control and applications requiring real-time determinism.

“We are pleased that Microsoft has given TenAsys this award in recognition of our continued efforts to support the use of Windows Embedded operating systems in real-time solutions,” said Rick Gerber, president of TenAsys. “Microsoft and TenAsys share a common vision of the enormous potential of real-time Windows platforms.”

  • Original Equipment Manufacturer (OEM): Fujitsu Transaction Solutions Inc. (Windows XP Embedded). Fujitsu won OEM of the Year for providing point-of-sale (POS) terminals running Windows XP Embedded to leading North American retailers.

“We are honored to receive this award from Microsoft and will continue to support Windows XP Embedded for our point-of-sale systems,” said Bill Witte, senior vice president of self-service, product and marketing operations at Fujitsu. “Windows XP Embedded enhances our cost-saving TeamPoS 2000 M by providing a slimmed-down, yet powerful, flexible and reliable operating system that will continue to support cost-effective POS solutions for our retail customers.”

  • Silicon Vendor (SV): Intel Corporation (Windows CE). Intel’s leading-edge application processors support a high level of design activity across key device categories, such as PDAs, Smartphones, thin clients, gateways, set-top-boxes and voice over IP (VoIP) phones. Intel provides valuable technical feedback to optimize Windows Embedded operating systems for Intel applications processors based on the Intel XScale and Intel embedded x86 architectures.

“We are pleased to have been awarded the Partner of the Year distinction for the third year in a row for our work with Microsoft to provide best-in-class hardware and software solutions,” said Gadi Singer, vice president of the communications group at Intel. “We will continue to work with Microsoft to help device-makers deliver compelling platforms to support a wide range of devices based on Windows Embedded operating systems and Intel XScale and Intel embedded x86 architectures.”

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