DETROIT — Dec. 28, 2005 — Nissan North America Inc.(NNA) and Microsoft Corp. have merged automobile design and gaming technology to create the first-ever fully integrated gaming system within a vehicle. Conceived by Nissan Design America Inc. (NDA) and equipped with the Xbox 360™ next-generation video game and entertainment system from Microsoft, the Nissan URGE concept car allows drivers (while parked) to play “Project Gotham Racing® 3” using the car’s own steering wheel, gas pedal and brake pedal while viewing the game on a flip-down seven-inch LCD screen. “PGR® 3” is developed exclusively for Xbox 360 by Bizarre Creations Ltd. for Microsoft Game Studios.
The URGE, which will make its world debut at the 2006 North American International Auto Show on Jan. 9, offers a glimpse of how echo boomers are influencing the next generation of vehicle design.
“Nissan conducted an Internet survey of 2,000 echo boomers, a majority of which said technology and gaming are among the most important attributes in their first car,” said Bruce Campbell, vice president of design at Nissan Design America in La Jolla, Calif. “Xbox 360 offered the latest in technology and was already a favorite among this audience.”
The Nissan URGE, outfitted with an Xbox 360 video game and entertainment system, puts the controls of the world’s most powerful gaming console at the hands and feet of the driver. Implemented by the designers at Nissan Design America with the guidance of Microsoft engineers, the Nissan URGE delivers an immersive driving experience not available in any living room.
The URGE concept car is equipped with the award-winning “PGR 3,” which allows drivers to control a breathtaking trip through the streets of five photo-realistic locations: New York City, London, Las Vegas, Tokyo and the Nurburgring test track in Germany. “PGR 3” drivers view and play the game on a flip-down LCD screen, which doubles as a rear-view mirror when the car is being used for real driving. They control the action using the Nissan URGE’s race-inspired steering wheel, gas pedal and brake pedal. A Nissan URGE driver can, for example, maneuver through the streets of New York, park the car and fire up the Xbox 360, then virtually race through the same streets using the same steering wheel, gas pedal and brake pedal — blurring fantasy and reality in a way that the automotive world has never before seen.
About Xbox and Xbox 360
Microsoft revolutionized the gaming industry with the November 2001 launch of Xbox® (http://www.xbox.com), its first-generation video games and entertainment system, now sold in 26 countries. Microsoft introduced its next-generation system, Xbox 360, in the 2005 holiday season in Europe, Japan and North America. The system will be launched in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. Xbox 360 (http://www.xbox.com/xbox360) is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live® online gaming service, and unique digital entertainment experiences that revolve around gamers.
About “Project Gotham Racing 3”
In “PGR 3,” the next-generation follow-up in the highly acclaimed “Project Gotham Racing” franchise for Xbox, players are thrust into the cockpit of 80 of the world’s fastest Supercars from an all-star lineup of manufacturers, including multiple Nissan vehicles. “PGR 3” introduces gamers to the high-definition era, and drops them into a completely new gaming world, where speed, style and daring rule the road. Racers are rewarded for driving with cunning skills and masterful maneuvering, and can race each other — on or offline.
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com.
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
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